A leading, global big box retailer enlisted Vistar Media to help promote awareness, consideration and app downloads of its new grocery pickup offering among busy, on-the-go moms.
This case study covers:
- How this partnership enabled the retailer to utilize geospatial technology and location data to reach their target audience
- How the retailer leveraged multiple DOOH venue types to reach consumers at multiple touch points throughout the day
- Key campaign results, including percent increases of awareness, consideration and download intent