An OTC company drove consideration, purchase intent and sales lift for its immune support booster product by activating DOOH media around “germ hub” locations across multiple markets.


This case study covers:

  • Use of purchase data for OOH audience targeting
  • Sophisticated strategies, including POI targeting around key retail locations & weather triggering
  • Multitude of DOOH venue types utilized
  • Full scope of IRI Sales Lift measurement solution

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