An OTC company drove consideration, purchase intent and sales lift for its immune support booster product by activating DOOH media around “germ hub” locations across multiple markets.
This case study covers:
- Use of purchase data for OOH audience targeting
- Sophisticated strategies, including POI targeting around key retail locations & weather triggering
- Multitude of DOOH venue types utilized
- Full scope of IRI Sales Lift measurement solution
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