Jägermeister, with agency ENGINE, enlisted Vistar to increase awareness, consideration and purchase intent for the Jägermeister brand and Jägermeister Cold Brew Coffee.

 

This case study covers:

  • Layering different data-driven audience strategies
  • Use of digital static and video creative messaging
  • Navigating LDA  and DISCUS compliance protocols in DOOH
  • Exposure-based mobile retargeting
  • Measurement results that secured this as an award-winning campaign

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