Vistar Media and Foursquare have partnered to bring a full suite of advanced data products into the emerging medium of digital out-of-home (DOOH).
Within this ebook, we’ll walk you through the basics of the digital out-of-home channel, dive deeper into the industry’s advanced data capabilities, and outline some simple strategies for success.
- How CPG brands can readily connect the consumer journey
- The benefits of programmatic buying for OOH
- Data-driven, real-world audience targeting tactics
- POI strategies for CPG marketers
- Evaluating the performance of OOH initiatives
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