Bounce Curl, a leading online brand fit for consumers with wavy, curly & coily hair,  partnered with Vistar Media to activate a robust digital out-of-home campaign across OUTFRONT Media’s large format billboards.

 

This case study covers:

  • Tactics used by a beauty brand new to DOOH advertising
  • Audience targeting, via IRI data, to reach shoppers who have previously purchased products for curly hair
  • High-impact creatives built by OUTFRONT Studios
  • Mobile retargeting for lower funnel KPIs
  • Brand study results showing ROI

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