With a growing interest in ways technology can advance out-of-home media, many are trying to learn about programmatic and what it could offer to the digital out-of-home industry.
For media owners, a supply side platform (SSP) is the gateway to reaching the complex and often disparate pool of DOOH buyers - from programmatic specialists to digital agencies, to brands themselves.
To help you get started, this guide provides you with:
- Key information you need to know to understand how an SSP works
- Questions to ask when evaluating software options