Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has hired Joe Lasala as its newest Senior Account Executive in Western Canada. Lasala joins Vistar after having spent the last nine years selling data-driven programmatic solutions to partners in Western Canada with Exponential and Quantcast.
Lasala has worked both in-house and at agencies across some of Canada’s most competitive sectors, providing him with a deep understanding of the needs of both buyers and planners in the programmatic space. In his new role, Lasala will lead Vistar’s programmatic DOOH business and offer area expertise to partners across Western Canada.
“We are excited to welcome Joe to Vistar Media’s Western Canada team,” said Scott Mitchell, Managing Director, Canada at Vistar Media. “Joe’s extensive and highly in-demand programmatic expertise will serve our clients well in the region.”
“Our ongoing growth in the market is bolstered by his addition, especially given Joe’s focus on delivering high-quality results for stakeholders and clients, along with the contributions he’s already made to our culture here at Vistar,” Mitchell added.
“In my over 12 years of experience in providing advertising solutions to partners in Western Canada, I couldn't be more energized to join the Vistar team amid its rapid expansion in the region,” said Joe Lasala, Senior Account Executive at Vistar Media. “It’s an exciting time for the DOOH space, and I look forward to bringing my learnings to the team as we continue innovating and providing best-in-class solutions in the region.”