Today, the DPAA announced three digital out-of-home executives have been added to the organization’s board of directors. Among the new board members are Vistar Media CEO & Co-Founder, Michael Provenzano, Astral/ Bell Media VP Sales, Debbie Drutz, and Adomni CEO, Jonathan Gudai.

As CEO of Vistar, Michael has led the company to accomplish quite a bit in six short years! (Including some recent accomplishments: MediaPost’s Digital Out-of-Home Award for Best Use of Programmatic in 2018, Entrepreneur’s 2018 Top Company Cultures, and Inc.’s 2018 Best Workplaces.)

Since Vistar’s earliest days, our goal has been to bring the benefits of programmatic technology to the out-of-home industry. With our universal marketplace for digital out-of-home, we continue to drive programmatic adoption by both buyers and sellers. Through our programmatic platform, we offer marketers access to consumers when and where they want to reach them with our advanced audience movement pattern analysis and digital out-of-home or cross screen media activation. Our expansive inventory, including more than 50 media networks representing 150,000+ venues, now spans not only the United States, but Canada, the United Kingdom and Australia.

We are thrilled to have the opportunity to share our programmatic expertise with the broader digital out-of-home ecosystem through the DPAA. As a part of the board, we look forward to contributing to the DPAA’s extensive research database, guidelines for industry best practices, and much more.