The award recognizes the increasing industry need for an integrated, programmatic platform for digital out-of-home.
Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards.
Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers the largest footprint of DOOH media, including roadside billboards and place-based media, spanning inventory from more than 70 networks across the US, Canada, the UK and Australia.
This accolade recognizes Vistar Media’s ability to provide advertisers with paramount scale, targeting, creative capabilities and measurement, allowing them to apply consistent targeting – via behavioral data, first- and third-party data, and weather triggers – across omnichannel campaigns.
“Over the last year, our platform has seen a 75% increase rate of campaign media that includes targeting and measurement. This jump shows just how eagerly advertisers are utilizing new capabilities for this channel, thanks to innovations in screens and location data,” said Michael Provenzano, CEO and co-founder of Vistar Media. “The very selection of an OOH platform as the best advertising platform attests to both the unique power of DOOH and the continued growth we are seeing as a company. We are excited to have been selected as a winner.”
The Street Fight Innovator Awards acknowledges champions and innovators driving success in local media, advertising and commerce. For more information about the Street Fight Innovator Awards, visit: https://streetfightmag.com/awards/