Enabling Australians to easily access the US stock market, Stake, a leading digital brokerage company, partnered with Vistar Media and agency Bench to execute a cross-channel marketing campaign deeply rooted in digital out-of-home.
Aiming to create brand awareness, drive new users to its mobile app, and increase engagement with current customers, Stake deployed an effective and solutions-focused DOOH initiative that tied back to performance metrics.
DOOH Campaign Strategy:
One of the many strategies Vistar implemented for this campaign was advanced first-party audience targeting for out-of-home activation. This strategy was broken down into two sectors: suburban areas and the central business district. Further, to avoid any media waste, the campaign used smart targeting tactics, including day and time parting, so the campaign would only run during specific times of the day and days of the week.
The campaign was a success, delivering more than 1.1M impressions via digital out-of-home screens. Using Vistar's device ID passback solution, Stake was able to create a direct link between OOH and its other digital channels - gaining metrics such as mobile app installs and purchase to install rate, To learn more about the tactics utilized and uncover all campaign results, download the case study below.