Digital out-of-home advertising — activated when and where you need it? It’s possible with today’s technology and data.
Whether you need to turn around a major campaign on short notice, you have incremental budget for a last minute push, or you want to react quickly to breaking news - DOOH can deliver.
Let’s dig in on the impact you can make with quick activations of DOOH...
CREATE A REAL-WORLD IMPACT
Now more than ever, to cut through the media clutter, brands need to get their message across in both an attention-grabbing and attention-holding manner. Modern screens that seamlessly appear throughout the consumer journey in our increasingly digital world can help accomplish that goal.
Consider an apparel brand facing a sharp increase in the amount of competitive messaging in the days leading up to Black Friday. The over-saturation of TV, print, and display leaves room for a brand to shine in digital out-of-home. Retailers can quickly reach active shoppers with targeted messaging, across the variety of digital screens that exist as consumers move throughout their day, driving them to the brand’s locations and away from competitor’s stores.
BE TARGETED IN YOUR APPROACH
Advances in data and technology now allow brands to smartly reach their audiences where they will be, as they go about their daily activities, through DOOH. Vistar’s advanced targeting capabilities allow marketers to activate DOOH campaigns that hit specific audiences quickly and effectively.
Think about the restaurants and other businesses that run certain promotions only when a specific sports team wins the day’s game. Marketers can now leverage the power of DOOH to quickly and effectively turn on situational creatives and timely messaging in relevant locations.
REACH CONSUMERS BEYOND THEIR DEVICES
DOOH is an essential extension of your existing strategy when you’re already activating across display, video or mobile. When people are outside, on their way to and from work, at the gym, or in a mall, you lose most advertising access points. However, DOOH boosts impact while reaching consumers beyond their devices.
What about an entertainment client who wants to reach avid comic book readers for an upcoming superhero franchise? DOOH can help move the needle. By targeting just the right audience at just the right time, based on the movement patterns of those who frequently visit GameStop locations, they’ll be able to make a huge splash in time for the movie premiere.
SAVE TIME & MONEY
Buying OOH used to require advertisers to plan months in advance, but no longer. Today’s technology allows you to upload assets electronically and schedule campaigns in near real-time.
A coffee chain may have a campaign running for a limited time offer and want to see a final burst of advertising to increase sales. As a result of being able to turn on a campaign within a short period of time, DOOH allows brands to promote these deals and stay top-of-mind, even if the flight length is only a week long.
Ultimately, DOOH offers marketers the opportunity to leverage the quick activations and advanced targeting capabilities, with the added benefits of a one-to-many medium.
Are you ready to learn more about how you can make an immediate impact with DOOH? Download our new resource below.