FuelMedia TV, a place-based digital media network serving fuel and convenience venues across the United States, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, FuelMedia TV’s national network of 7,000+ gas pump digital video screens will be powered by Vistar’s ad serving software and available for programmatic advertising.
Vistar’s ad server provides FuelMedia TV with a seamless platform to manage direct sold and programmatic advertising campaigns. The ad server allows FuelMedia TV to apply advanced targeting and execution options to direct campaigns; capabilities include audience segmentation as well as geographic, contextual and time-based targeting models available at the venue level. Marketers can also leverage Vistar’s extensive programmatic DOOH capabilities to purchase FuelMedia TV’s premium inventory through open exchange transactions and private marketplace (PMP) deals.
“Our integration into the Vistar ecosystem provides a powerful end-to-end media solution, enabling brands to plan, buy and measure our high-impact DOOH inventory as a seamless part of any omni-channel campaign” said Harry Lee, President and CEO of FuelMedia TV. “Vistar’s industry leadership and commitment to continuous innovation make them an ideal partner to support the growth of our business.”
“We are excited to have the FuelMedia TV network as part of our platform and give advertisers more opportunities to reach their target audiences through this unique venue type,” said Arnie Rivera, Director of SaaS & Supply Sales at Vistar Media. “By focusing on a programmatic-first approach combined with our innovative technologies, FuelMedia TV is providing new avenues for media buyers to take advantage of out-of-home advertising.”