Vistar Media is excited to celebrate the onset of the digital out-of-home awards season! In anticipation of New York Digital Signage Week, taking place October 11-15, award nominations are quickly piling up for our hard-working team! This year, Vistar Media has been named as a finalist for several categories among the DailyDOOH 2021 awards, as well as a finalist for the OMMA Awards hosted by MediaPost, the 2021 AdExchanger Awards, and, the Drum Awards for Digital Advertising APAC.
*UPDATE* The Vistar Media team has been named the Winner for the following awards:
- DailyDOOH's Best AdTECH Campaign: Fox's The Masked Dancer
- DailyDOOH's Most Innovative Use of Data: Twitch
- The Drum Awards for Digital Advertising APAC's Best Use of Tech in OOH: Dulux
Our Award-Winning Campaign Finalists
We are very proud of each and every campaign accomplished by Vistar Media — especially when it becomes a finalist! Here’s a look at some of the campaigns up for awards.
DailyDOOH, Best AdTECH Campaign + MediaPost OMMA, Best Digital Out of Home Campaign: FOX’s The Masked Dancer
FOX and agency Rapport LA wanted to increase awareness for FOX’s new reality show, The Masked Dancer. With the help of Vistar’s programmatic DOOH campaign across billboards, gas stations, urban panels and taxi tops in twelve core DMAs, FOX achieved an 8% lift in awareness, 12% lift in consideration and 11% lift in tune-in intent.
DailyDOOH, Best AdTech Campaign: Stake Mobile App
Stake, a fintech company that helps Australians invest in the US stock market, wanted to generate brand awareness and drive customers to its mobile app. Using Vistar’s data-driven DOOH solutions, Stake drove a 219% lift in app installs during the campaign, compared to pre-campaign.
DailyDOOH, Most Innovative Use of Data + AdExchanger, Best Programmatic Out-of-Home Activation: Twitch
Twitch and agency, Mediahub, aimed to increase awareness and tune-in intent for their summer tentpole gaming event. Vistar helped Twitch target a custom audience of Twitch Gamers, via our partnership with PushSpring, and reach them in the physical world across billboards and in malls. The campaign resulted in a strong 16% lift in awareness, 38% lift in consideration and 23% lift in tune-in intent for Twitch.
DailyDOOH, Most Innovative Use of AdTECH: Tourism Tasmania
Looking to increase awareness, consideration and tourism traffic to Tasmania, Tourism Tasmania, the Tasmanian Government’s tourism marketing agency, activated a targeted, data-driven digital out-of-home campaign with Vistar Media. Using a data-driven strategy, activating ads across digital billboards, bus shelters, urban panels and sports entertainment screens, the campaign drove a 30% lift in awareness and a 16.2% increase in actual visits to the destination.
DailyDOOH, Best Digital Out of Home Campaign: Piaggio Fast Forward
This strategic campaign was Piaggio’s introduction to digital-out-of-home. With an impressive increase in awareness of more than 200%, and equally dramatic increases in consideration and purchase intent, the DOOH campaign ran by Vistar proved to be the most successful strategy across the campaign’s media plan — it's no surprise this was recognized by DailyDOOH this year.
The Drum Awards for Digital Advertising APAC, Best Use of Tech in OOH: Dulux
Dulux, a premier paint brand, enlisted Vistar Media to execute a data-driven digital-out-of-home campaign that would drive traffic to its retail stores across Australia. Using weather triggers and a mix of venue types to reach their audience at the right times and places, Dulux achieved an 130% lift in store visits as a result of this campaign.
After a year plus of uncertainty, we are excited to be able to share this exciting news and demonstrate the impact that programmatic out-of-home is bringing to our clients. The success of our campaigns, and the recognition of our team and partners, is well-earned. We’re enthusiastic as we continue to return to normalcy, deliver true value to our partners, and grow the overall digital out-of-home industry!
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