Employee Spotlight: Kyle Smetanka, Senior Product Manager

Kyle Smetanka headshot

Company Culture

Employee Spotlight: Kyle Smetanka, Senior Product Manager
Kyle Smetanka headshot

Tell us about your role at Vistar.

On the Product Management team, I’m responsible for the vision and strategy of the DSP platform. Admittedly Product Management is hard to describe as it is a multi-faceted role with many, varying responsibilities. For the demand business, I view my core job as identifying the most important market problems, and then working with a talented team of Engineers to develop customer-centric solutions.

How has your view of out-of-home changed since joining Vistar?

Prior to Vistar, I had limited perspective on OOH as much of my career had been spent in the entertainment industry. As my knowledge has increased, it's been fascinating to discover how little the buy-side of OOH was changed by technology in the 2000s, especially in comparison to other channels. In getting to understand our customers and the market, it's clear that this is rapidly changing, and it's exciting to be part of that transformation.

There have been some major updates to the Vistar DSP. Can you tell us about them & why you chose to build these features? 

There have been a number of updates to the DSP this past quarter, ranging from dynamic reporting (Delivery Insights) to simplifying campaign planning (Suggested Bids, ShareMap in Planning) to in-market testing of new features (Planning Wizard, Delivery Stats). The Development team - Engineering & Product - chose to build and test these features after spending time with customers and internal stakeholders to understand their most important needs and challenges. From there, we prioritized ideas and solutions which we felt could best address these customer needs and deliver the most value. Throughout this process, it’s been exciting to see the Development team generate creative solutions, test, re-test, and ultimately deliver upon these new customer-exciting features.

Tell us a fun fact about yourself!

My wife and I are expecting our first child in August (it's a girl!).

What's one thing you wish you had known prior to joining Vistar? 

The company’s open culture and willingness to take risks. Coming from a tightly monitored public company, I’ve found Vistar to be refreshing. The teams are open to new ideas, and willing to challenge old ones. This culture has led to some positive changes in my approach to product management, and has driven some exciting new DSP products.

And - the Philly office’s lunch schedule! I’ve been pretty fortunate to indulge in some of my favorite restaurants when visiting the office.

What do you like to do when you're not at work?

Spending time with my wife and dog, traveling (picking back up post-COVID-19), reading, biking, visiting friends, and playing music. When not reliving my past life as a drummer, I’m performing cringeworthy acoustic guitar covers of 90’s hip-hop and R&B songs to the dismay of my family and friends.

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