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Why DOOH is the Most Effective Use of Your Holiday Ad Dollars

vistar-media-programmatic-dooh-advertising-holidays

It’s bound to be a holiday season like no other. 

As a brand, how do you plan to break through the holiday clutter and ensure your message reaches the right people at the right time? Enter: digital out-of-home (DOOH).

Whether you’re a big box retailer promoting a variety of seasonal sales, an auto brand conquesting your competitors, or a CPG product looking to steal market share, DOOH can deliver. With complete flexibility, advanced audience targeting capabilities and robust measurement solutions, Vistar is helping brands across all verticals smartly approach their holiday campaigns. 

Complete Flexibility

While most traditional OOH requires long-term commitments and manual booking processes,  Vistar’s platform offers rapid activation capabilities with robust flexibility. Whether you need to launch on short notice or just activate for a few days, DOOH gives marketers the ability to turn around a campaign – when and where it will have the greatest impact. 

With Vistar, you are never locked in to a particular strategy or commitment. As real-world conditions continue to evolve, you can easily modify your campaign — whether that means shifting budget to a different location, adding or removing venue types, or simply pausing your campaign. You can also rapidly rotate your creative messaging based on factors such as weather or a countdown — capitalizing on key, time-sensitive moments, like Black Friday or Cyber Monday. 

Learn how REI leveraged DOOH for its iconic Black Friday initiative.

Advanced Audience Targeting Capabilities

Vistar’s patented and proprietary technology creates and targets movement-based audiences as they move throughout the real world. Further, we are data-agnostic and partner with the industry’s leading data providers, such as Foursquare/Factual, Pushspring, L2, IHS/Polk, Environics Analytics and more. No matter what type of audience you are trying to reach in the physical world, we have an effective and scalable solution for you. Below is just a sampling of audiences we’ve activated on behalf of our brand partners’ holiday campaigns:

  • [Specific Brand or Product] Shoppers
  • Holiday Gift Givers
  • Holiday Entertainers
  • Curbside Pick-Up Shoppers
  • Online Grocery Shoppers
  • Luxury Shoppers 
  • Deal Seekers
  • Holiday Travelers / Road Trippers
  • Moms 

Robust Measurement Solutions

Each dollar counts. Bringing your final campaigns of 2021 full circle, programmatic DOOH now allows brands to holistically measure their OOH campaigns in a way not possible before. Vistar’s advanced measurement solutions allow you to understand the impact of your entire campaign and prove success across the entire funnel, including brand health, brand lift, foot traffic, online conversion and sales lift. 

For more information or help with planning your holiday campaign, reach out to the Vistar team.

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