Cloud based digital signage software is becoming an increasingly popular choice for digital signage network operators due to its ease of use and scalability. However, you likely have questions about how exactly cloud based software works and what to look for when evaluating your options. Throughout this blog we’ll cover everything you need to know. 

What is cloud based digital signage? 

At its core, cloud based digital signage is a type of web-based software that does not require any kind of complicated installation. Instead, you can access all of your digital signage software simply by logging into a platform on the web. This makes it easier to deploy campaigns and make important operational decisions from anywhere in the world. Cloud based digital signage is a relatively general term that can include: 

• Web-based, or cloud based content management

• Web-based, or cloud based ad serving 

• Web-based, or cloud based digital signage software 

How do I know if cloud based digital signage software is right for my business? 

Businesses that have many screens to manage benefit most from cloud based digital signage software. Since everything can be done from one place, cloud based software eliminates the need for using multiple systems or cross referencing various screens across a large network. It simplifies the process. Additionally, cloud based solutions are helpful for operators who frequently travel, or may need to access information about their screens when on-the-go. With a cloud based solution, you can log in to your platform from a mobile device, laptop or tablet when you are outside the office. With recent changes in workplace behavior, and the increase in professionals working from home, cloud based software makes it easy to be flexible with where you get your work done. 

What are the benefits of switching to a cloud based solution? 

If you already have on-site digital signage software installed, making the switch to a cloud based solution may seem daunting. However, there are many reasons why it may be worth it, including: 

• Saving time by evaluating your screens online rather than traveling to them directly 

• Avoiding unnecessary expenses caused by on-site diagnostics 

• Allowing problems to be solved remotely and efficiently 

• Upgrading players from your office or from home 

• Rolling out big changes to your network all at once 

Still have questions about cloud based software? Reach out to our digital signage experts.