<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1217706422396728&amp;ev=PageView&amp;noscript=1">
Clear channel partners with vistar media

Blog

Clear Channel Singapore & Vistar Media Form Programmatic Partnership

Clear channel partners with vistar media

We're thrilled to announce the launch of Clear Channel Singapore's availability on the Vistar exchange! OutSmart Pro, Clear Channel Singapore's programmatic service, includes island-wide inventory of 250 digital screens (Play) as well as large-format, street-side digital billboard, Electric City — offering a reach of up to 418 million impressions monthly. 

Through Clear Channel's integration with the Vistar Media supply-side platform (SSP), this impactful media will be seamlessly available to programmatic buyers across a variety of demand-side platforms (DSPs). DSPs that can access this inventory via integrations with Vistar include Amobee, MediaMath, The Trade Desk, Verizon Media and Vistar's own DOOH-specialist DSP. 

"The versatility and relevance of pDOOH, although a relatively new concept, is definitely weaving its way into traditional advertising channels and we look forward to seeing how it continues to evolve,” says Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.

“Today’s digital buyers are eager to access the best of out-of-home media – high-impact, premium inventory such as Clear Channel’s digital screens – combined with the audience targeting and measurement capabilities that we provide through programmatic. We’re excited to add Clear Channel Singapore to our SSP’s global marketplace for the world’s buyers to reach consumers through flexible transactions and data-driven strategies,” says Ben Baker, Managing Director, APAC, Vistar Media.

To learn more about accessing Clear Channel Singapore inventory through Vistar, or activating programmatic out-of-home campaigns for client success, please reach out today! 

CONTACT US

Share this post

Recommended Blog Posts

Blog

Top 4 DOOH Marketing Strategies for Retailers this Holiday Season

Read More

News

Vistar Media Strengthens Western Canada Operations with Hire of Joe Lasala, Senior Account Executive

Read More

Blog

Why DOOH is the Most Effective Use of Your Holiday Ad Dollars

Read More
Back to Resources