Join Vistar Media at MMA Innovate, where we’ll be presenting “Reaching Customers Beyond the Screen into the Physical World.” Our VP of US National Sales, Lucy Markowitz, will be joined on stage by Joe Bologna, Director of Display at PMX Agency, where they will discuss how mobile location data has transformed out-of-home media from a top-of-funnel media channel to a targetable medium with measurable impact on bottom funnel metrics.

This session will walk through examples of how brands have shifted their media planning and buying strategy around out-of-home, and created unique strategies for solving the difficult challenge of reaching consumers as they move throughout the physical world.

To learn more about mobile location data and its applications in OOH, head to Meeting Room 1 on Level 1 this Monday, October 1st at 11:55 am.