Media Owner of the Month: MaxTV

Feb 19, 2020 Aliana Heffernan
In our latest Media Owner of the Month interview, we caught up with Brett Martin, head of Business Development for Programmatic DOOH at MaxTV. This Toronto-based network offers unique access to key audiences through their interactive digital screens in residential buildings, all across Canada. Below is our Q&A with Brett where we learned more about MaxTV and what makes ...
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Why Weather-Based Campaigns Should Be In Your Brand’s Forecast

Feb 11, 2020 Aliana Heffernan
Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home.  Digital out-of-home is an intelligent marketing channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. From consumer movement patterns, to shopping behaviors, to local weather ...
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How Do You DOOH? Media Owners Share Screens Powered by Vistar

Feb 10, 2020 Aliana Heffernan
How do you DOOH? For a recent contest, Vistar Media reached out to our media owner partners, asking them to show us how their screens fit into – and stand out from – the overall digital out-of-home landscape. Using the hashtags #HowDoYouDOOH and #PoweredByVistar, several media owners joined in, posting some of their favorite brand campaigns of the past year. At the end of ...
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Enhance Your March Madness Campaign with Digital Out-of-Home

Feb 6, 2020 Liliana Aquino
When it comes to advertising during major sporting events, such as March Madness, brands want to make a splash and reach audiences nationwide. TV and online video spots require a significant investment in both time and money, while static placements are limited in terms of flexibility and being able to react to breaking news. Enter: programmatic digital out-of-home. ...
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Brands Use New Tech to Extend Third-Party Data Strategies into DOOH

Feb 4, 2020 Aliana Heffernan
Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home.  While the application of data to digital out-of-home media is still relatively new, in a short period of time it’s already proven incredibly valuable to marketers. For instance, a number of innovative brands have taken their existing third-party data ...
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Employee Spotlight: Ciara, Vice President of Product

Jan 31, 2020 Aliana Heffernan
Meet Ciara – a New York City native, she began working at Vistar early in her career. Ciara started off as the company’s third employee and first Platform Engineer. In this role, Ciara helped to develop a significant portion of Vistar’s core technology. Over the course of her tenure at Vistar, Ciara has established a true product team, growing from just 2 employees to 10, ...
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4 Ways to Maintain Inventory Control While Using Programmatic DOOH

Jan 30, 2020 Aliana Heffernan
The introduction of programmatic to the digital out-of-home marketplace has brought with it a number of major advancements, helping to push the industry forward. However, while marketers are eager to adopt a more streamlined, data-driven approach to buying DOOH media, many media owners are wary of how this new technology will impact their business. These concerns ...
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How First-Party Data Is Transforming Digital Out-of-Home

Jan 29, 2020 Aliana Heffernan
Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home.  New data solutions have contributed to the steady rise of DOOH as a staple in the omnichannel media mix. Many of the leading brands and agencies, including Samsung, REI, Spark Foundry and Coegi, have adopted data-driven approaches to their DOOH activations, ...
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Media Owner of the Month: Atmosphere

Jan 22, 2020 Liliana Aquino
For our most recent Media Owner Of The Month, we were fortunate enough to chat with Tim Sharkey, Head of Programmatic Media at Atmosphere. Based in Austin, Texas, Atmosphere  provides an OTT streaming portal for businesses featuring original, audio-optional TV channels as well as advertising. To get to know more about the programmatic side of Atmosphere, keep reading for ...
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Behavioral Audiences Built for the Real-World

Jan 21, 2020 Aliana Heffernan
Vistar Media recently published a new comprehensive guide to audience and targeting strategies for digital out-of-home.  Data shows us that people tend to follow similar routines from day to day — visiting the same places, taking the same routes, at nearly the same times. If you think about it, your behavior in the physical world indicates a lot about our interests, ...
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