Vistar Media Blog

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Everything you need to know about the digital out-of-home landscape, right at your fingertips.

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Featured

The Definitive Guide to DOOH

Mar 3, 2022

VistarMedia+GSTV+Ad+Serving

News

GSTV Partners with Vistar Media for Ad Serving …

May 17, 2022

News

Sage+Archer Joins Vistar Media to Accelerate …

May 12, 2022

Michael Provenzano

Vistar & Sage+Archer Join to Bring Programmatic …

May 12, 2022

Partnerships

Place-Based Media is Back in Canada

May 9, 2022

Blog

On the Green Screen: How DOOH Can Help with …

Apr 22, 2022

Product

Vistar Launches Dynamic Creative For Digital …

Apr 14, 2022

Partnerships

Media Owner Spotlight: GymTV powered by Zoom Media

Apr 11, 2022

DOOH-Awards-Weather-Targeting-Vistar-Programmatic

Blog

3 DOOH Campaigns Named Finalists For The Drum …

Apr 7, 2022

News

‘It’s Up To You’ Programmatic Campaign Drove …

Mar 24, 2022

Partnerships

Q&A with Natrian Maxwell, GM Emerging Channels at …

Mar 23, 2022

Blog

Media Owner Spotlight: Ads Alfresco

Mar 21, 2022

Mira OOH Measurement News Vistar

Partnerships

Marissa Bernstein

Vistar Media and Mira Partner To Measure Impact …

Mar 16, 2022

Company Culture

Celebrating Powerful Women in DOOH

Mar 8, 2022

News

Vistar Media Sees Significant Growth

Mar 3, 2022

Product

Vistar Releases Version 6.0 of Demand Side …

Feb 17, 2022

vistar-media-ineo-programmatic-partnership

Partnerships

INEO Partners with Vistar Media

Feb 15, 2022

VistarMedia+FuelMediaTV+Partnership

Partnerships

FuelMedia TV Partners with Vistar Media for Ad …

Feb 9, 2022

tune-in-sporting-event

Blog

Marissa Bernstein

DOOH & Mobile Drive 14% Lift in Tune-In for Major …

Feb 8, 2022

consumers_commuting_DOOH

Blog

Out-of-Home: How to Catch the Eyes of On-the-Go …

Jan 24, 2022

Matterkind-Q-A-Addressable-Media-OOH

Blog

Marissa Bernstein

An Agency's View on Out-of-Home in Today's …

Jan 19, 2022

vistar-media-tvm-partnership

Partnerships

TVM DOOH Selects Vistar As Ad Serving Technology …

Dec 17, 2021

Corner Media Urban Panel

Blog

Media Owner Spotlight: Corner Media

Dec 15, 2021

Weather triggered billboards creative

Blog

4 Helpful Hints to Elevate Your Digital …

Dec 14, 2021

Blog

Programmatic DOOH Drives Tune-In Intent for FOX's …

Dec 8, 2021

News

Vistar Launches Programmatic OOH Marketplace in …

Dec 2, 2021

programmatic-ooh-uber-vistar

Partnerships

Uber Selects Vistar Media as Programmatic SSP …

Dec 2, 2021

Blog

Media Owner Spotlight: Vengo

Dec 1, 2021

Blog

Stake Sees a 219% Lift in App Installs From DOOH …

Nov 29, 2021

vistar-media-imediacenter-ssp

Partnerships

Imediacenter Selects Vistar Media as Programmatic …

Nov 22, 2021

Blog

A Crash Course on DOOH Point-of-Purchase Inventory

Nov 16, 2021

News

Vistar & oOh!media discuss the Future for …

Nov 9, 2021

Blog

Dulux Sees Major Lift in Store Visits From …

Nov 3, 2021

News

Scentre Group’s BrandSpace Network Selects Vistar …

Nov 2, 2021

Blog

Media Owner Spotlight: Dolphin Digital

Nov 2, 2021

Partnerships

Q&A with Kumi Ebihara of Yahoo

Oct 27, 2021

Blog

Twitch Increases Tune-In Intent by 23% With DOOH …

Oct 21, 2021

Vistar - Sage - Archer - DOOH - DSP

News

Vistar Media and Sage + Archer Announce …

Oct 20, 2021

News

Marissa Bernstein

Vistar and Epsilon partner to extend data to DOOH …

Oct 19, 2021

ttd-vibnomics-aiih

News

Now Launching: OpenRTB for Audio OOH

Oct 6, 2021

News

Vistar Media Selected as SSP for Wannlynx Digital …

Oct 5, 2021

Vistar-October-Events

Events

A Look at October's Upcoming Out-of-Home Events

Oct 5, 2021

Blog

Vistar Media Is Named A Finalist for Several DOOH …

Oct 4, 2021

News

Alfi and Vistar Partner to Enable Advertisers to …

Sep 28, 2021

Blog

Consumers: Out of the House & Ready to Learn …

Sep 9, 2021

hyp data dooh

Partnerships

Marissa Bernstein

HYP and Vistar Partner to Deliver Superior DOOH …

Sep 6, 2021

Blog

Clear Channel Singapore & Vistar Media Form …

Aug 12, 2021

Blog

Nestlé Perrier Promotes New Beverage with …

Aug 11, 2021

Blog

Media Owner Spotlight: Tonic Media Network

Aug 9, 2021

Vistar-Coinstar-Technology-SaaS

Media Owner Education

Leveraging a Single Solution to Launch A …

Aug 4, 2021

Blog

7 Surprising Digital Out-of-Home Industry Stats

Aug 3, 2021

Bounce Curl campaign image

Buyer Education

How Bounce Curl Created Major Volume with …

Jul 26, 2021

kiosk-monetization-vistar

Blog

Connect Your Kiosk to Advertising Dollars

Jul 21, 2021

Blog

Marissa Bernstein

Vistar Media Named as Top Programmatic Power …

Jul 15, 2021

News

Vistar Media Secures $30M Series B from Lamar …

Jul 12, 2021

Crowded city image for Vistar's press release with Lamar

Blog

Michael Provenzano

Vistar Raises Series B Funding

Jul 12, 2021

News

Vistar Media Announced as SSP for Scentre Group’s …

Jul 11, 2021

Blog

Media Owner Spotlight: ECN

Jul 7, 2021

News

Vistar Launches Measurement Suite for DOOH in …

Jul 1, 2021

Vistar-MFour-ReadytoSpend-DOOH

News

Marissa Bernstein

Vistar & MFour's New Research Reinforces the …

Jul 1, 2021

Blog

How Retailers Can Reach Consumers in Real-World …

Jun 28, 2021

Blog

Marissa Bernstein

Why DOOH Is Crucial For Your Summer Marketing …

Jun 21, 2021

Blog

The Top 4 Reasons for Getting Started with …

Jun 16, 2021

Conquering CPG: using location technology to make the most of DOOH marketing

Blog

Marissa Bernstein

Vistar & Foursquare Reveal Top CPG Marketing …

Jun 15, 2021

Blog

Marissa Bernstein

How DOOH Fits into Your Retail Media Strategy

Jun 14, 2021

News

Marissa Bernstein

FOX & Rapport first to measure moving & …

Jun 10, 2021

Blog

Media Owner Spotlight: Hilite Outdoor

Jun 7, 2021

Blog

Marissa Bernstein

Why Your Post-Pandemic Brand Strategy Must …

Jun 4, 2021

Blog

Breaking Down Major Types of Digital Out-of-Home …

Jun 2, 2021

Partnerships

Vistar Powers Pro-Bono Advocacy Campaigns with …

May 24, 2021

Partnerships

Media Owner Spotlight: IBOUSA

May 17, 2021

Bitbuy Cryptocurrency DOOH Programmatic Vistar Media Canada

Buyer Education

Marissa Bernstein

Bitbuy Buys into DOOH to Get its Cryptocurrency …

May 11, 2021

Jagermeister DOOH Data-Driven Marketing Vistar Media Programmatic

Buyer Education

Marissa Bernstein

Jägermeister Brews Up Disruption With Data-Driven …

May 3, 2021

Programmatic Advertising Vistar Media DOOH

Blog

Marissa Bernstein

What is Programmatic Advertising?

Apr 27, 2021

cpg otc case study blog

Buyer Education

Marissa Bernstein

OTC Drives 10% Lift in Product Sales Using …

Apr 26, 2021

DOOH Point of Care

Buyer Education

DOOH Solutions for Point of Care

Apr 26, 2021

Device id passback retargeting DOOH Mobile CTV Vistar

Blog

Marissa Bernstein

Don’t Sleep on Device ID Passback for Digital …

Apr 20, 2021

eaze case study compliant DOOH campaign

Buyer Education

How One Cannabis Company Saw Success With …

Apr 19, 2021

Blog

Media Owner Spotlight: Vertical Impression

Apr 15, 2021

Cannabis Marketing DOOH Vistar Programmatic Advertising Strategies

Blog

Marissa Bernstein

How Programmatic DOOH Can Boost Your Cannabis Ad …

Apr 13, 2021

cpg shoppers

Buyer Education

Personal Care Brand Sees 32% Lift in Purchase …

Apr 12, 2021

Vistar IBM Watson Advertising IAB There DOOH Data AI

Partnerships

Marissa Bernstein

IBM Watson Advertising & Vistar Talk ‘Data & AI’ …

Apr 6, 2021

hospital marketing campaign dooh

Buyer Education

Children's Hospital Uses DOOH to Drive Awareness …

Apr 5, 2021

dsp-definition

Blog

Kerry Coppinger

What is a DSP?

Apr 5, 2021

Programmatic OOH billboard over highway

News

Programmatic OOH Spend in ANZ Market Increases …

Apr 1, 2021

quick activations

Blog

Kerry Coppinger

4 Benefits of Using DOOH for Quick Activations

Mar 29, 2021

cpg marketing

Featured

Kerry Coppinger

DOOH Solutions for CPG Marketers

Mar 26, 2021

vistar-media-digital-signage-network

Blog

What Makes A Digital Signage Network Successful

Mar 25, 2021

pmp-advertising

Blog

Kerry Coppinger

What is PMP Advertising?

Mar 23, 2021

tea-beverage-cpg

Buyer Education

Kerry Coppinger

Case Study: Beverage Brand

Mar 22, 2021

Product

Michael Provenzano

Scalable Creative Distribution in DOOH

Mar 18, 2021

computer tech case study

Buyer Education

Kerry Coppinger

Case Study: Technology

Mar 17, 2021

place based media

Blog

Kerry Coppinger

Digital Out-of-Home Snapshot: Place-Based Media

Mar 16, 2021

atm.tv-seven-eleven-vistar-media

Blog

Media Owner Spotlight: ATM.TV

Mar 11, 2021

what-is-dooh

Blog

Kerry Coppinger

Vistar 101: What is DOOH?

Mar 9, 2021

movie entertainment case study

Buyer Education

Kerry Coppinger

Case Study: Entertainment & Film

Mar 2, 2021

dooh-advertising

Blog

Kerry Coppinger

DOOH: Everything You Need to Know About Outdoor & …

Feb 24, 2021

Woman looking at digital kiosk

Blog

Kerry Coppinger

Technology for Retail Kiosks & Display Screens

Feb 17, 2021

hitlite outdoor selects vistar as programmatic supply-side-platform

News

Hilite Outdoor Selects Vistar Media As A …

Feb 16, 2021