When it comes to personal care products, consumers plan their purchasing decisions well in advance. Because there is such a long window of consideration, brands have a huge opportunity to influence shoppers if they engage them throughout their path to purchase. 

With digital out-of-home (DOOH), marketers can make an immense impact by spreading awareness, increasing consideration and driving in-store visits. A well-known beauty retailer sought to do just that with a recent campaign highlighting a line of skincare products. 

 

This case study provides insight into:

  • A leading brand's innovative DOOH strategy that leveraged data-driven targeting and achieved measurable results
  • Movement-based targeting tactics that enable brands to change where media runs over the course of the day
  • How multiple touch points across a shopper's path to purchase can generate lifts across key KPIs, such as purchase intent and foot traffic