This report presents data-driven insights and corresponding media strategies for the consumer packaged goods (CPG) vertical, including: grocery, beverage, OTC, and personal care. 

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Throughout this report, Vistar and MFour examine: 

  • Shopping Preferences & Brand Insights 
  • Brand Loyalty & Consumption Patterns 
  • When & Where to Reach CPG Shoppers
  • Category Insights & Marketing Strategies