This playbook outlines the array of audience and targeting solutions that marketers can use when activating digital out-of-home (DOOH) campaigns. 

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Topics include: 

  • Audience-Based Buying for DOOH
  • The Value of DOOH Audiences 
  • Leveraging GPS Data for DOOH 
  • Audience Strategies for DOOH (Behavioral, 1st & 3rd-Party, etc.)
  • Client Case Studies 
  • And more...

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