This playbook outlines the array of audience and targeting solutions that marketers can use when activating digital out-of-home (DOOH) campaigns.
- Audience-Based Buying for DOOH
- The Value of DOOH Audiences
- Leveraging GPS Data for DOOH
- Audience Strategies for DOOH (Behavioral, 1st & 3rd-Party, etc.)
- Client Case Studies
- And more...
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