Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Written by Aliana Heffernan

Jan 30, 2019

In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a preferred measurement provider can assess the impact of out of home campaigns, creating a clear view of ROI within an omnichannel strategy.

And don’t think this added value is going unnoticed – according to Jeff Tan, Managing Director of Product & Innovation, Dentsu Aegis Network, “I’m really pleased to see Vistar’s developments in this space; OOH can take a closer step towards the accountability demands that our clients are expecting from all media.”

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About NinthDecimal

NinthDecimal is the omni-channel marketing platform powering real-world conversions for Fortune 500 brands. Its customer growth engine identifies a brand’s best customers and new prospects; activates marketing strategies to drive store visits and sales; and quantifies the impact of advertising across all media. NinthDecimal has the largest real-time engine of consumer behavior based on where you live, work, shop, and play. Its platform is powered by nearly 200M U.S. consumers seen in almost 10 billion locations per day, unlocking AI-driven consumer intelligence not visible through traditional search or social platforms.


About MFour

MFour serves major brands and advertisers who rely on us for high-quality consumer data obtainable only through innovative mobile research technology. More than 2 million users have downloaded MFour’s pioneering Surveys on the Go® app; their unique engagement and representation of the U.S. population give MFour its edge in a hotly competitive industry. Users enjoy the app’s smooth performance and respond with the honest, timely consumer feedback clients need for smart decision-making in the Smartphone Era.


About Factual

Factual is the location data company that empowers marketers and agencies with the world’s most trusted location data. With Factual, marketers can better understand consumers and more effectively target campaigns, while accurately measuring business impact. Factual data is integrated within and accessible through the industry’s leading DSPs, DMPs and ad buying platforms, making it easy for marketers to access Factual location data anywhere. Factual products have helped power location-targeted marketing for more than 6,000 leading brands, including 48 of the top 50 national advertisers, per AdAge. For more information, visit www.factual.com, read our blog and follow us on Twitter or LinkedIn.

About Cuebiq

Cuebiq is a leading location intelligence and consumer insights company leveraging the largest database of accurate and precise location data in the U.S. Its data intelligence platform analyzes anonymous location patterns to allow businesses to glean actionable insights and better understand the offline consumer journey. Cuebiq’s SaaS platform provides clients offline location analytics, real-time campaign optimization and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting. Cuebiq is headquartered in New York with offices in San Francisco, Chicago, Italy, and China.


About PlaceIQ

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.

Topics: Data & Analytics, Marketer, Partnerships