Adobe Advertising Cloud + Programmatic Digital Out-of-Home: Why Now & What the Future Holds

Dec 20, 2018 Chris Allison
We recently sat down with Bryan Seltzer, Managing Director, Americas of Adobe Advertising Cloud, to pick his brain on the state of the programmatic digital out-of-home industry and Adobe’s recent push into the space in partnership with Vistar Media. Adobe Advertising Cloud is a market leading global omni-channel Demand Side Platform (DSP), part of the Adobe Experience ...
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Vistar’s Full-Stack Solution for Media Owners

Aug 15, 2018 Aliana Heffernan
Since Vistar’s inception in 2012, we’ve provided media owners a variety of solutions, designed with their unique set of needs in mind. From the Vistar Ad Server to our digital signage software suite, Cortex, we have created ways for media owners to make the most of their DOOH assets. Here are the three primary ways you can partner with Vistar to monetize unsold inventory, ...
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Creating a Full-Stack Solution for a Unique Network

Jun 25, 2018 Aliana Heffernan
Earlier this year, Vistar partnered with Topgolf to bring their sports entertainment inventory to our ad exchange. Topgolf’s network of 5,000+ screens can be found in their driving range venues nationwide. For this new integration, Topgolf will be leveraging Vistar’s full-stack solution, including Cortex player software and the Vistar ad server. Originally seeking only a ...
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A New Way for Brands to Connect with Consumers, In-Store

Mar 12, 2018 Aliana Heffernan
Recently, Vistar partnered with Pursuant Health to bring their pharmacy-facing inventory to our ad exchange. Pursuant provides consumers with health assessments at their +3,600 digital kiosks, found in Walmart and Safeway pharmacies across the country. This new integration allows Pursuant to leverage Vistar’s full-stack solution, including Cortex player software and the ...
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