Get Physical: Digital Out-of-Home Strategies for Health & Fitness Marketing

Jan 9, 2019 Aliana Heffernan
It’s the New Year, which means brands are hot off the holiday season push and ready to explore fresh marketing opportunities. Given consumers’ proclivity to make resolutions around health, wellness and fitness, now is the time to capitalize on this heightened interest. Whether you need to execute a campaign for athletic apparel, wearable tech, fitness equipment, dietary ...
Read More →

Rethinking Retail: Back to School Insights For Your Shopper Campaigns

Jul 25, 2018 Marissa Bernstein
Back to school is an important time of year for many retail businesses. As summer comes to a close and parents and students alike begin to prepare for the school year ahead, it’s essential for retailers to capture in-market consumers and bring an increase of revenue and foot traffic for in-store purchases. In a world thought to be heavily influenced by Amazon, it’s ...
Read More →

Rethink Retail this Memorial Day Weekend with DOOH & Mobile Strategies

May 22, 2018 Aliana Heffernan
Memorial Day Weekend has in recent years become one of the top shopping holidays, with consumers using the three day weekend for some retail therapy. To better understand consumer behavior in anticipation of this year’s holiday weekend, Vistar teamed up with MFour, a mobile research and location analytics company, to understand how these consumers expect to shop.
Read More →

How REI Found Success with Targeted, Measurable DOOH

Mar 9, 2018 Aliana Heffernan
Most retailers would never risk losing out on the sales generated by Black Friday. REI however, isn’t your average retailer. Now in its third year, REI’s #OptOutside initiative highlighted the brand’s decision to close all retail locations on Black Friday, pay their 12,000+ employees to spend time outside and encourage the rest of the country to join them in reconnecting ...
Read More →

Get Ready to RampUp! Vistar, LiveRamp & REI Share How to Approach First-Party Data

Mar 5, 2018 Aliana Heffernan
Join us at RampUp to discuss “Getting Creative with Location Data to Execute OOH Advertising.” Our VP of Sales, Lucy Markowitz, will take the stage with Amy Ball from REI, as well as team members from Spark and LiveRamp, where they will dive deep into REI’s 2017 #OptOutside initiative.
Read More →