Adobe Advertising Cloud + Programmatic Digital Out-of-Home: Why Now & What the Future Holds

Dec 20, 2018 Chris Allison
We recently sat down with Bryan Seltzer, Managing Director, Americas of Adobe Advertising Cloud, to pick his brain on the state of the programmatic digital out-of-home industry and Adobe’s recent push into the space in partnership with Vistar Media. Adobe Advertising Cloud is a market leading global omni-channel Demand Side Platform (DSP), part of the Adobe Experience ...
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4 Common Misconceptions Media Owners Have About Programmatic Digital Out-of-Home

Dec 6, 2018 Jordan Fraser
As digital out-of-home continues to grow, there are a number of hurdles that programmatic technology vendors must overcome before adoption is seen as a necessity rather than an option. Misconceptions abound in the DOOH industry, particularly when it comes to the perception that some media owners have about programmatic. Here are the top four misconceptions that we wanted ...
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Samsung Drives Consumers to Telecom Retailers with Award-Winning DOOH Campaign

Nov 1, 2018 Aliana Heffernan
For the launch of Samsung’s Galaxy S9, Starcom and Vistar Media, in partnership with LiveRamp, took an innovative approach to their digital out-of-home media activation in order to reach consumers ripe for a phone upgrade.
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Prime Yourself on the Potential of Programmatic Digital Out-of-Home

Sep 5, 2018 Aliana Heffernan
A question we often hear is, why digital out-of-home? The answer to that begins with the consumer journey. Continue reading to get a high-level overview of this powerful marketing channel.
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Understanding Programmatic Transactions for DOOH

Jul 11, 2018 Aliana Heffernan
Thinking about purchasing digital out-of-home for your next marketing campaign? As the DOOH marketplace has grown and evolved, the means of transacting this powerful advertising medium have adapted to suit the needs of buyers and sellers. Across the industry, you will hear terms like open exchange or open auction, preferred or private marketplace (PMP) deals, and ...
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3 Steps to Start Planning a Digital Out-of-Home Campaign

Mar 21, 2018 Lucy Markowitz
Originally published on the RampUp blog
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Varick Media Partners with Vistar For Programmatic OOH Buying Solution

Jun 19, 2017 Aliana Heffernan
Vistar Media has partnered with Varick Media to to bring programmatic out-of-home (OOH) media into Varick’s omnichannel buying solution. The partnership will enable Varick to access the only DSP and only exchange built for the OOH industry.
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