Adobe Advertising Cloud + Programmatic Digital Out-of-Home: Why Now & What the Future Holds

Dec 20, 2018 Chris Allison
We recently sat down with Bryan Seltzer, Managing Director, Americas of Adobe Advertising Cloud, to pick his brain on the state of the programmatic digital out-of-home industry and Adobe’s recent push into the space in partnership with Vistar Media. Adobe Advertising Cloud is a market leading global omni-channel Demand Side Platform (DSP), part of the Adobe Experience ...
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DOOH Drives a Healthy +10% Sales Lift for an OTC Immune Booster

Jul 26, 2018 Aliana Heffernan
A well known over-the-counter immune booster wanted to drive consideration, purchase intent and sales of their product across multiple markets. The brand worked with Vistar Media to launch a digital out-of-home media campaign around “germ hub” locations.
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Creating a Full-Stack Solution for a Unique Network

Jun 25, 2018 Aliana Heffernan
Earlier this year, Vistar partnered with Topgolf to bring their sports entertainment inventory to our ad exchange. Topgolf’s network of 5,000+ screens can be found in their driving range venues nationwide. For this new integration, Topgolf will be leveraging Vistar’s full-stack solution, including Cortex player software and the Vistar ad server. Originally seeking only a ...
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Vistar, REI, LiveRamp & Spark Foundry Hit the Stage at RampUp

Mar 19, 2018 Aliana Heffernan
Recently, REI invited Vistar Media to join them on stage at RampUp - LiveRamp’s annual conference - to discuss a recent brand initiative. At the conference, Vistar had the opportunity to share insights from this cross-screen campaign alongside REI’s media agency, Spark Foundry, and LiveRamp, our joint data partner. One of the main themes at this year’s RampUp conference ...
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A New Way for Brands to Connect with Consumers, In-Store

Mar 12, 2018 Aliana Heffernan
Recently, Vistar partnered with Pursuant Health to bring their pharmacy-facing inventory to our ad exchange. Pursuant provides consumers with health assessments at their +3,600 digital kiosks, found in Walmart and Safeway pharmacies across the country. This new integration allows Pursuant to leverage Vistar’s full-stack solution, including Cortex player software and the ...
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Get Ready to RampUp! Vistar, LiveRamp & REI Share How to Approach First-Party Data

Mar 5, 2018 Aliana Heffernan
Join us at RampUp to discuss “Getting Creative with Location Data to Execute OOH Advertising.” Our VP of Sales, Lucy Markowitz, will take the stage with Amy Ball from REI, as well as team members from Spark and LiveRamp, where they will dive deep into REI’s 2017 #OptOutside initiative.
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WEATHERfx & Vistar Partner to Deliver a Weather-Triggered Campaign for Timberland

Jan 31, 2018 Aliana Heffernan
Vistar was enlisted to help Timberland increase visits to their retail locations with digital out-of-home media. Timberland wanted to reach a specific audience segment in strategic locations as they moved throughout their day, so DOOH was the best fit for their campaign goals. By the end of the campaign, awareness, consideration, purchase intent, and foot traffic all ...
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IHS Automotive Partners with Vistar Media For New DOOH Solution

Jul 6, 2017 Aliana Heffernan
Vistar Media has joined with IHS Automotive driven by Polk to bring auto marketers a solution to reach auto intenders through out-of-home media. This partnership marks the first sales lift measurement solution in the industry, allowing auto marketers to measure the impact of their DOOH campaigns on vehicle sales.
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Varick Media Partners with Vistar For Programmatic OOH Buying Solution

Jun 19, 2017 Aliana Heffernan
Vistar Media has partnered with Varick Media to to bring programmatic out-of-home (OOH) media into Varick’s omnichannel buying solution. The partnership will enable Varick to access the only DSP and only exchange built for the OOH industry.
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