Capitalizing on CPG: Insights for Marketers

Mar 1, 2020 Kerry Coppinger
This report presents data-driven insights and corresponding media strategies for the consumer packaged goods (CPG) vertical.
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Vistar Media Adds Foursquare as Latest Digital Out-of-Home Impact Measurement Partner

Feb 11, 2020 Kerry Coppinger
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Adams Outdoor Launches Programmatic Partnership with Vistar Media

Dec 12, 2019 Kerry Coppinger
Lansing, MI - Adams Outdoor Advertising (AOA), one of the largest independent suppliers of premium out-of-home media, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, AOA’s nearly 300 digital billboards across the United States will be accessible through Vistar’s ...
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Top Programmatic Publishers Weigh In On New DSP Partnerships

Nov 13, 2019 Leslie Lee
Last month Vistar Media announced a milestone in expanding the programmatic out-of-home ecosystem through direct integrations with leading omnichannel DSPs (Verizon Media, MediaMath, Amobee and Adelphic). The entrance of these global platforms into DOOH presents enormous opportunity for media owners that have adopted programmatic as part of their own sales strategies. But ...
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AdMobilize Partners with Vistar Media to Provide Audience Analytics for Programmatic DOOH

Nov 7, 2019 Kerry Coppinger
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Opening the Programmatic Ecosystem: What's Ahead for Vistar & the Industry

Oct 9, 2019 Michael Provenzano
Since day one at Vistar, our vision has been to bring the benefits of data & automation to the out-of-home industry, and to help advertisers further take advantage of this impactful advertising channel. I’m thrilled that we’ve taken another large step forward in realizing that vision, by building direct integrations with some of the world’s largest omnichannel advertising ...
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Vistar Media Announces UK Partnership with GroupM and Kinetic

Jul 25, 2019 Kerry Coppinger
Vistar Media today announced a partnership with GroupM and Kinetic as a preferred platform for digital outdoor media investment in the UK, delivering technology for data-driven campaigns.  
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Digital Outdoor Advertising (DOA) Partners with Vistar Media to Bring Programmatic Revenue to Independent Billboard Operators

May 9, 2019 Kerry Coppinger
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Life Fitness Launches New Digital Out-of-Home Network in Partnership with Vistar Media

May 1, 2019 Leslie Lee
Congratulations to Life Fitness Media on their network launch!
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How Factual & Vistar Media Bring Real-World Data to Digital-Out-of-Home

Mar 20, 2019 Aliana Heffernan
A key component to Vistar Media’s continued success is our partnerships with some of the world’s leading data providers and the robust system of third-party data we have been able to build. The combined power of third-party data and Vistar’s geospatial analysis allows us to provide true value to our brand and agency clients, that are seeking advanced audience targeting ...
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