Top Programmatic Publishers Weigh In On New DSP Partnerships

Nov 13, 2019 Leslie Lee
Last month Vistar Media announced a milestone in expanding the programmatic out-of-home ecosystem through direct integrations with leading omnichannel DSPs (Verizon Media, MediaMath, Amobee and Adelphic). The entrance of these global platforms into DOOH presents enormous opportunity for media owners that have adopted programmatic as part of their own sales strategies. But ...
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Opening the Programmatic Ecosystem: What's Ahead for Vistar & the Industry

Oct 9, 2019 Michael Provenzano
Since day one at Vistar, our vision has been to bring the benefits of data & automation to the out-of-home industry, and to help advertisers further take advantage of this impactful advertising channel. I’m thrilled that we’ve taken another large step forward in realizing that vision, by building direct integrations with some of the world’s largest omnichannel advertising ...
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Life Fitness Launches New Digital Out-of-Home Network in Partnership with Vistar Media

May 1, 2019 Leslie Lee
Congratulations to Life Fitness Media on their network launch!
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How Factual & Vistar Media Bring Real-World Data to Digital-Out-of-Home

Mar 20, 2019 Aliana Heffernan
A key component to Vistar Media’s continued success is our partnerships with some of the world’s leading data providers and the robust system of third-party data we have been able to build. The combined power of third-party data and Vistar’s geospatial analysis allows us to provide true value to our brand and agency clients, that are seeking advanced audience targeting ...
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Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
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Adobe Advertising Cloud + Programmatic Digital Out-of-Home: Why Now & What the Future Holds

Dec 20, 2018 Chris Allison
We recently sat down with Bryan Seltzer, Managing Director, Americas of Adobe Advertising Cloud, to pick his brain on the state of the programmatic digital out-of-home industry and Adobe’s recent push into the space in partnership with Vistar Media. Adobe Advertising Cloud is a market leading global omni-channel Demand Side Platform (DSP), part of the Adobe Experience ...
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DOOH Drives a Healthy +10% Sales Lift for an OTC Immune Booster

Jul 26, 2018 Aliana Heffernan
A well known over-the-counter immune booster wanted to drive consideration, purchase intent and sales of their product across multiple markets. The brand worked with Vistar Media to launch a digital out-of-home media campaign around “germ hub” locations.
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Creating a Full-Stack Solution for a Unique Network

Jun 25, 2018 Aliana Heffernan
Earlier this year, Vistar partnered with Topgolf to bring their sports entertainment inventory to our ad exchange. Topgolf’s network of 5,000+ screens can be found in their driving range venues nationwide. For this new integration, Topgolf will be leveraging Vistar’s full-stack solution, including Cortex player software and the Vistar ad server. Originally seeking only a ...
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Vistar, REI, LiveRamp & Spark Foundry Hit the Stage at RampUp

Mar 19, 2018 Aliana Heffernan
Recently, REI invited Vistar Media to join them on stage at RampUp - LiveRamp’s annual conference - to discuss a recent brand initiative. At the conference, Vistar had the opportunity to share insights from this cross-screen campaign alongside REI’s media agency, Spark Foundry, and LiveRamp, our joint data partner. One of the main themes at this year’s RampUp conference ...
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A New Way for Brands to Connect with Consumers, In-Store

Mar 12, 2018 Aliana Heffernan
Recently, Vistar partnered with Pursuant Health to bring their pharmacy-facing inventory to our ad exchange. Pursuant provides consumers with health assessments at their +3,600 digital kiosks, found in Walmart and Safeway pharmacies across the country. This new integration allows Pursuant to leverage Vistar’s full-stack solution, including Cortex player software and the ...
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