What’s the Deal with Real-World Retargeting?

Jan 3, 2019 Aliana Heffernan
As data has become a more significant component of audience targeting, brands have been able to execute more sophisticated marketing campaigns. For instance, marketers’ digital out-of-home campaigns now benefit from programmatic technology that allows for quick activations, when and where they need it.
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A Day in the Life of an On-the-Go Consumer

Nov 6, 2018 Aliana Heffernan
Have you ever wondered how digital out-of-home and mobile get from the brand, to a publisher, then ultimately the consumer? We’ve decided to pull back the curtain on how your campaign reaches people on the go – in the real world – from start to finish.
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Vistar Media Launches New Self-Service Mobile Suite

Oct 30, 2018 Aliana Heffernan
Vistar Media has launched a new mobile suite for self-service clients, offering marketers a range of options for their cross-screen initiatives.
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Leaders Powering Change in Mobile at the MMA CEO & CMO Summit

Jul 19, 2018 Matt Schuster
By Matt Schuster At this year’s MMA CEO & CMO Summit in Sonoma, California, I had the opportunity to meet and learn from some of the top industry leaders who are rewriting the future of mobile marketing. Listening to discussions around mobile proved to be incredibly valuable for how I need to be thinking about Vistar’s digital out-of-home business. I left the conference ...
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