Media Owner of the Month: Lamar Advertising Company

Mar 13, 2019 Aliana Heffernan
In the latest installment of our interview series, Media Owner of the Month, we decided to catch up with Ian Dallimore, Director of Digital Growth at Lamar Advertising Company. Based out of Baton Rouge, Louisiana and well known for their expansive out-of-home inventory, Lamar has grown from a family business into a multinational company. Below is our Q&A with Ian where we ...
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5 Things We're Looking Forward to at DSE 2019

Feb 27, 2019 Aliana Heffernan
We’re less than a month away from Digital Signage Expo 2019 – can you believe it? Showcasing the latest interactive technology, brand insights and software solutions, DSE is the can’t-miss digital signage event of the year. For the first time, Vistar Media will be exhibiting, so we hope you will come find us at booth 3223 to learn more about Vistar’s extensive SSP and ...
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Media Owner of the Month: Alpine Media Technology

Feb 20, 2019 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month – we were fortunate enough to speak with not just one, but two media owner networks! Recently, we chatted with Nick Haggard, Director of Sales at Alpine Media Technology. Below is ...
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Media Owner of the Month: Adspace Networks

Feb 5, 2019 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month, we spoke with Pete Miles, SVP, Ad Platform & Operations at Adspace Networks. Below is our Q&A with Pete where we got to know a little bit more about Adspace and what makes them such ...
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4 Common Misconceptions Media Owners Have About Programmatic Digital Out-of-Home

Dec 6, 2018 Jordan Fraser
As digital out-of-home continues to grow, there are a number of hurdles that programmatic technology vendors must overcome before adoption is seen as a necessity rather than an option. Misconceptions abound in the DOOH industry, particularly when it comes to the perception that some media owners have about programmatic. Here are the top four misconceptions that we wanted ...
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Media Owner of the Month: ZOOM Media

Nov 20, 2018 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month, we spoke with Tom Link, Senior Executive Vice President Sales & Marketing, at ZOOM Media. Below is our Q&A with Tom, in which we got to know a little bit more about ZOOM Media and ...
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A Day in the Life of an On-the-Go Consumer

Nov 6, 2018 Aliana Heffernan
Have you ever wondered how digital out-of-home and mobile get from the brand, to a publisher, then ultimately the consumer? We’ve decided to pull back the curtain on how your campaign reaches people on the go – in the real world – from start to finish.
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How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow

Oct 17, 2018 Eric Lamb
Originally published in CIOReview The digital signage industry is experiencing an exciting growth period at the moment, with the rising interest in “smart city” projects and a resurgence of advertiser interest in out-of-home. The digital out-of-home (DOOH) market is projected to reach $26.2 Billion by 2023, largely driven by significant changes in all three of the major ...
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Vistar’s Full-Stack Solution for Media Owners

Aug 15, 2018 Aliana Heffernan
Since Vistar’s inception in 2012, we’ve provided media owners a variety of solutions, designed with their unique set of needs in mind. From the Vistar Ad Server to our digital signage software suite, Cortex, we have created ways for media owners to make the most of their DOOH assets. Here are the three primary ways you can partner with Vistar to monetize unsold inventory, ...
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Private Marketplace Deals Made Easy with Vistar’s New Deals Discovery

Jun 28, 2018 Aliana Heffernan
Transacting in the digital out-of-home landscape has long been a challenge for the industry. Its why Vistar has dedicated so much of our business to making the process as seamless as possible. However, with the new Deals Discovery, buyers can now explore Private Marketplace Deals (PMPs) curated by the world’s largest DOOH media owners from a single access point.
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