How to Increase the Value of Your Digital Signage

Dec 18, 2019 Aliana Heffernan
As the digital out-of-home landscape continues to expand, there is a huge opportunity for media owners to maximize the value of their digital signage. Top brands and agencies are already using DOOH to drive exposure and reach their desired audiences. As a media owner, ensuring your inventory is easily accessible can increase revenue and decrease the number of unsold slots ...
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Top Programmatic Publishers Weigh In On New DSP Partnerships

Nov 13, 2019 Leslie Lee
Last month Vistar Media announced a milestone in expanding the programmatic out-of-home ecosystem through direct integrations with leading omnichannel DSPs (Verizon Media, MediaMath, Amobee and Adelphic). The entrance of these global platforms into DOOH presents enormous opportunity for media owners that have adopted programmatic as part of their own sales strategies. But ...
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Operate an Out-of-Home Network? These Are The Stats You Need To Know

Sep 11, 2019 Aliana Heffernan
It seems like everyday, yet another report comes out touting the incredible growth out-of-home is experiencing. So how are media owners, network operators and digital signage integrators to keep track of the numbers that matter most to their business? We read every OOH and digital signage study so you don’t have to. 
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Life Fitness Launches New Digital Out-of-Home Network in Partnership with Vistar Media

May 1, 2019 Leslie Lee
Congratulations to Life Fitness Media on their network launch!
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Incorporating Ad Revenue to Existing Digital Signage Experiences

Apr 11, 2019 Aliana Heffernan
Today, more and more digital signage networks are emerging from unconventional settings. Going beyond the traditional realm of advertising and content delivery, digital media assets have become an integral part of unique customer experiences. From the driving range to the gym, a variety of new networks have been able to integrate programmatic monetization. Keep reading to ...
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Media Owner of the Month: Lamar Advertising Company

Mar 13, 2019 Aliana Heffernan
In the latest installment of our interview series, Media Owner of the Month, we decided to catch up with Ian Dallimore, Director of Digital Growth at Lamar Advertising Company. Based out of Baton Rouge, Louisiana and well known for their expansive out-of-home inventory, Lamar has grown from a family business into a multinational company. Below is our Q&A with Ian where we ...
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5 Things We're Looking Forward to at DSE 2019

Feb 27, 2019 Aliana Heffernan
We’re less than a month away from Digital Signage Expo 2019 – can you believe it? Showcasing the latest interactive technology, brand insights and software solutions, DSE is the can’t-miss digital signage event of the year. For the first time, Vistar Media will be exhibiting, so we hope you will come find us at booth 3223 to learn more about Vistar’s extensive SSP and ...
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Media Owner of the Month: Alpine Media Technology

Feb 20, 2019 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month – we were fortunate enough to speak with not just one, but two media owner networks! Recently, we chatted with Nick Haggard, Director of Sales at Alpine Media Technology. Below is ...
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Media Owner of the Month: Lightbox OOH Video Network

Feb 5, 2019 Aliana Heffernan
Since publication, Adspace has relaunched as Lightbox OOH Video Network. In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month, we spoke with Pete Miles, SVP, Ad Platform & Operations at Adspace Networks. Below is our Q&A with Pete ...
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4 Common Misconceptions Media Owners Have About Programmatic Digital Out-of-Home

Dec 6, 2018 Jordan Fraser
As digital out-of-home continues to grow, there are a number of hurdles that programmatic technology vendors must overcome before adoption is seen as a necessity rather than an option. Misconceptions abound in the DOOH industry, particularly when it comes to the perception that some media owners have about programmatic. Here are the top four misconceptions that we wanted ...
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