Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
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Digital Out-of-Home Strategies to Help Brands Make Their Mark this March Madness

Jan 29, 2019 Aliana Heffernan
TV advertising around March Madness continuously surpasses $1B and only continues to rise. In fact, a 30 second spot during the games can cost over $1M, making it one of the priciest ad buy events in television. As marketers scramble to spend their ad dollars on TV, they shouldn’t neglect other channels that have the potential to generate measurable ROI – namely, digital ...
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Top 5 Benefits of Programmatic Digital Out-of-Home for Buyers

Jan 16, 2019 Aliana Heffernan
Today’s consumers are highly connected, whether they’re at home, in the office or out and about. Yet when the average consumer spends hours of their day commuting to work, outside the office and away from home, how can marketers reach these on-the-go consumers? Fortunately, digital out-of-home offers a solution.
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Get Physical: Digital Out-of-Home Strategies for Health & Fitness Marketing

Jan 9, 2019 Aliana Heffernan
It’s the New Year, which means brands are hot off the holiday season push and ready to explore fresh marketing opportunities. Given consumers’ proclivity to make resolutions around health, wellness and fitness, now is the time to capitalize on this heightened interest. Whether you need to execute a campaign for athletic apparel, wearable tech, fitness equipment, dietary ...
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What’s the Deal with Real-World Retargeting?

Jan 3, 2019 Aliana Heffernan
As data has become a more significant component of audience targeting, brands have been able to execute more sophisticated marketing campaigns. For instance, marketers’ digital out-of-home campaigns now benefit from programmatic technology that allows for quick activations, when and where they need it.
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Drive into Digital Out-of-Home: Strategies for Automotive Marketing

Dec 12, 2018 Aliana Heffernan
In 2017, more than $206 billion was spent on advertising in the U.S., with digital out-of-home emerging as a growing portion of that overall spend. Further, did you know that automotive dealers and services are among the top 10 spenders across marketing channels, inclusive of out-of-home?
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How to Cut through Media Clutter this Holiday Season

Nov 8, 2018 Aliana Heffernan
Can you believe that the holidays are just around the corner? According to Salesforce, 56% of consumers feel overwhelmed by the advertisements sent by retailers through email, text, and online in the lead up to the holidays. Fortunately, advances in technology and data offer brands the opportunity cut through the gifting season clutter and leverage quick activations with ...
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A Day in the Life of an On-the-Go Consumer

Nov 6, 2018 Aliana Heffernan
Have you ever wondered how digital out-of-home and mobile get from the brand, to a publisher, then ultimately the consumer? We’ve decided to pull back the curtain on how your campaign reaches people on the go – in the real world – from start to finish.
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Real-World Screens that Deliver Real-Time Results

Oct 24, 2018 Aliana Heffernan
Digital out-of-home advertising — activated when and where you need it? It’s possible with today’s technology and data. Whether you need to turn around a major campaign on short notice, you have incremental budget for a last minute push, or you want to react quickly to breaking news - DOOH can deliver.  Let’s dig in on the impact you can make with quick activations of ...
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Private Marketplace Deals Made Easy with Vistar’s New Deals Discovery

Jun 28, 2018 Aliana Heffernan
Transacting in the digital out-of-home landscape has long been a challenge for the industry. Its why Vistar has dedicated so much of our business to making the process as seamless as possible. However, with the new Deals Discovery, buyers can now explore Private Marketplace Deals (PMPs) curated by the world’s largest DOOH media owners from a single access point.
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