Why Coegi Includes Digital Out-of-Home in their Media Plans Time and Again

Jan 15, 2020 Aliana Heffernan
It’s undeniable – digital out-of-home is one of the fastest growing marketing channels, with increased interest attributed to advances in programmatic technology and the availability of robust data solutions. In fact, DOOH has become such a hot topic that independent digital marketing agency Coegi has dedicated the entire month of January to educating their teams and ...
Read More →

Super Bowl TV Ads Sold Out - So Now What? DOOH Has the Answers

Dec 11, 2019 Aliana Heffernan
Super Bowl LIV is already commanding some serious ad spend – by the end of November, all TV spots on Fox Television Network had sold out. Fortunately, digital out-of-home media is still readily available, offering marketers a powerful way to reach their desired audience around this major tentpole event.  In this post, we’ve collected the 4 largest benefits digital ...
Read More →

Vistar Media Releases the Definitive Guide to DOOH Audience & Targeting

Dec 4, 2019 Aliana Heffernan
Today, Vistar Media releases its brand-new comprehensive guide to audience and targeting strategies for digital out-of-home.  Over the past few years, digital out-of-home has entered a new era. The ability to use data to create audiences and target consumers in the physical world means DOOH is no longer an antiquated or analogue channel. While the technology is still ...
Read More →

Programmatic & Politics: Digital Out-of-Home Strategies for Voter Campaigns

Nov 6, 2019 Aliana Heffernan
In 2016, $6.5 billion was spent on the presidential and congressional elections combined. Even more staggering, congressional races alone accounted for $4 billion, compared to $3.8 billion in 2014 and under $3.7 billion in 2012. With political spending predicted to approach $10 billion in 2020, it’s clear that political advertisers will have their hands full over the ...
Read More →

Why Your Holiday Campaigns Need Digital Out-of-Home Media

Oct 23, 2019 Aliana Heffernan
As we enter the holiday season, it’s imperative for brands to make the most of each component of their omnichannel campaigns. While out-of-home has long been a part of the media mix, until recently, marketers were wary of this “difficult-to-measure” channel that required long lead times. However, with the digitization of the medium, out-of-home has transformed from an ...
Read More →

Spark Foundry on the Value of Digital Out-of-Home

Oct 1, 2019 Aliana Heffernan
As a continuously evolving medium, digital out-of-home has experienced rapid growth as it’s been adopted by many of the largest and most innovative brands and agencies. To gain a deeper understanding of how DOOH has changed advertising, we spoke with Laura Peterson, VP of Precision Marketing at Spark Foundry. Learn how she and her team have successfully incorporated DOOH ...
Read More →

Make the Most of Your Holiday Campaigns with Programmatic Out-of-Home

Sep 18, 2019 Aliana Heffernan
During last year’s holiday season – the two month span from November 1st through December 31st – consumers spent $707.5 billion, according to the National Retail Federation. Additionally, consumers reported that they had planned to spend an average of $1,007 for items such as holiday decorations, candy and gifts, for themselves and their families. 
Read More →

Digital Out-of-Home Strategies for Travel & Tourism Marketers

Jul 3, 2019 Aliana Heffernan
According to Think with Google research, 55% of leisure travelers take just 1 or 2 vacations a year, putting considerable thought into planning these trips. With limited vacation days, leisure travelers want to make the most of the trips they take. On the other hand, business travelers adhere to a busy schedule of mid-week flights, with different needs than people ...
Read More →

How Digital Out-of-Home Can Effectively Reach Alcohol Consumers

Jun 26, 2019 Aliana Heffernan
Digital out-of-home provides alcohol brands with an effective and proven way to reach consumers, in the real world, when and where they are making their purchasing decisions. To reach consumers, DOOH offers advanced data solutions for targeting based on demographics, lifestyle, or recent purchase behaviors – all of which are critical features when building an audience. ...
Read More →

How CPG Brands Can Boost Campaign Performance with Digital Out-of-Home and Mobile Media

Jun 13, 2019 Aliana Heffernan
Consumer packaged goods (CPG) make up one of the largest vertical segments in the retail industry. Stretching from the snacks on grocery store shelves to the cosmetics you find in the drug store, CPG products are everywhere – and in heavy abundance. But because there are so many different brands vying for consumer attention, CPG is a challenging vertical to market. ...
Read More →