Programmatic & Politics: Digital Out-of-Home Strategies for Voter Campaigns

Nov 6, 2019 Aliana Heffernan
In 2016, $6.5 billion was spent on the presidential and congressional elections combined. Even more staggering, congressional races alone accounted for $4 billion, compared to $3.8 billion in 2014 and under $3.7 billion in 2012. With political spending predicted to approach $10 billion in 2020, it’s clear that political advertisers will have their hands full over the ...
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Why Your Holiday Campaigns Need Digital Out-of-Home Media

Oct 23, 2019 Aliana Heffernan
As we enter the holiday season, it’s imperative for brands to make the most of each component of their omnichannel campaigns. While out-of-home has long been a part of the media mix, until recently, marketers were wary of this “difficult-to-measure” channel that required long lead times. However, with the digitization of the medium, out-of-home has transformed from an ...
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Spark Foundry on the Value of Digital Out-of-Home

Oct 1, 2019 Aliana Heffernan
As a continuously evolving medium, digital out-of-home has experienced rapid growth as it’s been adopted by many of the largest and most innovative brands and agencies. To gain a deeper understanding of how DOOH has changed advertising, we spoke with Laura Peterson, VP of Precision Marketing at Spark Foundry. Learn how she and her team have successfully incorporated DOOH ...
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Make the Most of Your Holiday Campaigns with Programmatic Out-of-Home

Sep 18, 2019 Aliana Heffernan
During last year’s holiday season – the two month span from November 1st through December 31st – consumers spent $707.5 billion, according to the National Retail Federation. Additionally, consumers reported that they had planned to spend an average of $1,007 for items such as holiday decorations, candy and gifts, for themselves and their families. 
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Digital Out-of-Home Strategies for Travel & Tourism Marketers

Jul 3, 2019 Aliana Heffernan
According to Think with Google research, 55% of leisure travelers take just 1 or 2 vacations a year, putting considerable thought into planning these trips. With limited vacation days, leisure travelers want to make the most of the trips they take. On the other hand, business travelers adhere to a busy schedule of mid-week flights, with different needs than people ...
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How Digital Out-of-Home Can Effectively Reach Alcohol Consumers

Jun 26, 2019 Aliana Heffernan
Digital out-of-home provides alcohol brands with an effective and proven way to reach consumers, in the real world, when and where they are making their purchasing decisions. To reach consumers, DOOH offers advanced data solutions for targeting based on demographics, lifestyle, or recent purchase behaviors – all of which are critical features when building an audience. ...
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How CPG Brands Can Boost Campaign Performance with Digital Out-of-Home and Mobile Media

Jun 13, 2019 Aliana Heffernan
Consumer packaged goods (CPG) make up one of the largest vertical segments in the retail industry. Stretching from the snacks on grocery store shelves to the cosmetics you find in the drug store, CPG products are everywhere – and in heavy abundance. But because there are so many different brands vying for consumer attention, CPG is a challenging vertical to market. ...
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Digital Out-of-Home Media Helps Drive Grocery Pickup App Downloads

Jun 12, 2019 Aliana Heffernan
A national big box retailer was interested in driving awareness and consideration for its grocery pickup service, as well as downloads for its associated mobile app. In order to reach these goals, the brand enlisted Vistar Media to execute an impactful digital out-of-home media campaign. Leveraging Vistar’s audience targeting solutions and access to a broad variety of ...
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Reach the Unreachable with Digital Out-of-Home

May 8, 2019 Aliana Heffernan
In a PwC report released earlier this year, researchers found that only two out of every three U.S. households still pay for traditional TV services – a 10% decline in just two years. Yet cord cutters are just one group among the many consumers marketers struggle to reach. Today’s consumer is on-the-go, now more than ever before. As individuals go about their daily ...
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The Great OOH Debate: Static vs. Digital

Apr 24, 2019 Aliana Heffernan
In the great out-of-home debate, you may find yourself asking, “which is better: static or digital?” However, the question isn’t as simple as which is better – because the answer is neither! Both static and digital out-of-home have proven their ability to hold their own in today’s multifaceted advertising landscape. Now, the question becomes, “for this campaign, should I ...
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