Reach the Unreachable with Digital Out-of-Home

May 8, 2019 Aliana Heffernan
In a PwC report released earlier this year, researchers found that only two out of every three U.S. households still pay for traditional TV services – a 10% decline in just two years. Yet cord cutters are just one group among the many consumers marketers struggle to reach. Today’s consumer is on-the-go, now more than ever before. As individuals go about their daily ...
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The Great OOH Debate: Static vs. Digital

Apr 24, 2019 Aliana Heffernan
In the great out-of-home debate, you may find yourself asking, “which is better: static or digital?” However, the question isn’t as simple as which is better – because the answer is neither! Both static and digital out-of-home have proven their ability to hold their own in today’s multifaceted advertising landscape. Now, the question becomes, “for this campaign, should I ...
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Family Matters: Digital Out-of-Home Strategies for Moms, Dads & Grads Marketing

Apr 18, 2019 Aliana Heffernan
Between Valentine’s Day and Memorial Day Weekend, brands often struggle to find a single tentpole holiday to tie to their marketing campaigns. It is during this in-between time of year that people will be getting ready to celebrate Mother’s Day, graduations, and Father’s Day - also known as moms, dads and grads. Now, the question is - how do you capture such a broad group ...
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Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
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Digital Out-of-Home Strategies to Help Brands Make Their Mark this March Madness

Jan 29, 2019 Aliana Heffernan
TV advertising around March Madness continuously surpasses $1B and only continues to rise. In fact, a 30 second spot during the games can cost over $1M, making it one of the priciest ad buy events in television. As marketers scramble to spend their ad dollars on TV, they shouldn’t neglect other channels that have the potential to generate measurable ROI – namely, digital ...
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Top 5 Benefits of Programmatic Digital Out-of-Home for Buyers

Jan 16, 2019 Aliana Heffernan
Today’s consumers are highly connected, whether they’re at home, in the office or out and about. Yet when the average consumer spends hours of their day commuting to work, outside the office and away from home, how can marketers reach these on-the-go consumers? Fortunately, digital out-of-home offers a solution.
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Get Physical: Digital Out-of-Home Strategies for Health & Fitness Marketing

Jan 9, 2019 Aliana Heffernan
It’s the New Year, which means brands are hot off the holiday season push and ready to explore fresh marketing opportunities. Given consumers’ proclivity to make resolutions around health, wellness and fitness, now is the time to capitalize on this heightened interest. Whether you need to execute a campaign for athletic apparel, wearable tech, fitness equipment, dietary ...
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What’s the Deal with Real-World Retargeting?

Jan 3, 2019 Aliana Heffernan
As data has become a more significant component of audience targeting, brands have been able to execute more sophisticated marketing campaigns. For instance, marketers’ digital out-of-home campaigns now benefit from programmatic technology that allows for quick activations, when and where they need it.
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Drive into Digital Out-of-Home: Strategies for Automotive Marketing

Dec 12, 2018 Aliana Heffernan
In 2017, more than $206 billion was spent on advertising in the U.S., with digital out-of-home emerging as a growing portion of that overall spend. Further, did you know that automotive dealers and services are among the top 10 spenders across marketing channels, inclusive of out-of-home?
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How to Cut through Media Clutter this Holiday Season

Nov 8, 2018 Aliana Heffernan
Can you believe that the holidays are just around the corner? According to Salesforce, 56% of consumers feel overwhelmed by the advertisements sent by retailers through email, text, and online in the lead up to the holidays. Fortunately, advances in technology and data offer brands the opportunity cut through the gifting season clutter and leverage quick activations with ...
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