Digital Out-of-Home Strategies for Travel & Tourism Marketers

Jul 3, 2019 Aliana Heffernan
According to Think with Google research, 55% of leisure travelers take just 1 or 2 vacations a year, putting considerable thought into planning these trips. With limited vacation days, leisure travelers want to make the most of the trips they take. On the other hand, business travelers adhere to a busy schedule of mid-week flights, with different needs than people ...
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How Digital Out-of-Home Can Effectively Reach Alcohol Consumers

Jun 26, 2019 Aliana Heffernan
Digital out-of-home provides alcohol brands with an effective and proven way to reach consumers, in the real world, when and where they are making their purchasing decisions. To reach consumers, DOOH offers advanced data solutions for targeting based on demographics, lifestyle, or recent purchase behaviors – all of which are critical features when building an audience. ...
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How CPG Brands Can Boost Campaign Performance with Digital Out-of-Home and Mobile Media

Jun 13, 2019 Aliana Heffernan
Consumer packaged goods (CPG) make up one of the largest vertical segments in the retail industry. Stretching from the snacks on grocery store shelves to the cosmetics you find in the drug store, CPG products are everywhere – and in heavy abundance. But because there are so many different brands vying for consumer attention, CPG is a challenging vertical to market. ...
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Digital Out-of-Home Media Helps Drive Grocery Pickup App Downloads

Jun 12, 2019 Aliana Heffernan
A national big box retailer was interested in driving awareness and consideration for its grocery pickup service, as well as downloads for its associated mobile app. In order to reach these goals, the brand enlisted Vistar Media to execute an impactful digital out-of-home media campaign. Leveraging Vistar’s audience targeting solutions and access to a broad variety of ...
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Reach the Unreachable with Digital Out-of-Home

May 8, 2019 Aliana Heffernan
In a PwC report released earlier this year, researchers found that only two out of every three U.S. households still pay for traditional TV services – a 10% decline in just two years. Yet cord cutters are just one group among the many consumers marketers struggle to reach. Today’s consumer is on-the-go, now more than ever before. As individuals go about their daily ...
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The Great OOH Debate: Static vs. Digital

Apr 24, 2019 Aliana Heffernan
In the great out-of-home debate, you may find yourself asking, “which is better: static or digital?” However, the question isn’t as simple as which is better – because the answer is neither! Both static and digital out-of-home have proven their ability to hold their own in today’s multifaceted advertising landscape. Now, the question becomes, “for this campaign, should I ...
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Family Matters: Digital Out-of-Home Strategies for Moms, Dads & Grads Marketing

Apr 18, 2019 Aliana Heffernan
Between Valentine’s Day and Memorial Day Weekend, brands often struggle to find a single tentpole holiday to tie to their marketing campaigns. It is during this in-between time of year that people will be getting ready to celebrate Mother’s Day, graduations, and Father’s Day - also known as moms, dads and grads. Now, the question is - how do you capture such a broad group ...
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Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
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Digital Out-of-Home Strategies to Help Brands Make Their Mark this March Madness

Jan 29, 2019 Aliana Heffernan
TV advertising around March Madness continuously surpasses $1B and only continues to rise. In fact, a 30 second spot during the games can cost over $1M, making it one of the priciest ad buy events in television. As marketers scramble to spend their ad dollars on TV, they shouldn’t neglect other channels that have the potential to generate measurable ROI – namely, digital ...
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Top 5 Benefits of Programmatic Digital Out-of-Home for Buyers

Jan 16, 2019 Aliana Heffernan
Today’s consumers are highly connected, whether they’re at home, in the office or out and about. Yet when the average consumer spends hours of their day commuting to work, outside the office and away from home, how can marketers reach these on-the-go consumers? Fortunately, digital out-of-home offers a solution.
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