Why Your Holiday Campaigns Need Digital Out-of-Home Media

Oct 23, 2019 Aliana Heffernan
As we enter the holiday season, it’s imperative for brands to make the most of each component of their omnichannel campaigns. While out-of-home has long been a part of the media mix, until recently, marketers were wary of this “difficult-to-measure” channel that required long lead times. However, with the digitization of the medium, out-of-home has transformed from an ...
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