DOOH Drives 97% Lift in Foot Traffic for Major Retail Bank

Jan 15, 2018 Aliana Heffernan
According to a report published by Econsultancy, “targeting, personalization and customer journey management are the highest priorities for FSI (financial services industry) marketers.” With the rise of fintech competition, established financial services brands are beginning to embrace innovative strategies to strengthen their customer relationships. For some brands, this ...
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