3 Key Takeaways from This Year’s RampUp Conference

Mar 1, 2019 Aliana Heffernan
This year’s RampUp brought together some of the industry’s leading experts in adtech, brand marketing and data analysis. Each session provided invaluable insight to how both B2B and B2C companies are leveraging data to bring more sophisticated marketing to their customer base. Many of the sessions resonated deeply with Vistar Media’s approach to data and measurement for ...
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5 Things We're Looking Forward to at DSE 2019

Feb 27, 2019 Aliana Heffernan
We’re less than a month away from Digital Signage Expo 2019 – can you believe it? Showcasing the latest interactive technology, brand insights and software solutions, DSE is the can’t-miss digital signage event of the year. For the first time, Vistar Media will be exhibiting, so we hope you will come find us at booth 3223 to learn more about Vistar’s extensive SSP and ...
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How Digital Out-of-Home Fits Into the Advertising Week Mix

Oct 11, 2018 Aliana Heffernan
As digital out-of-home continues its trajectory as the fastest growing marketing channel, it has also emerged as a prime topic of discussion at Advertising Week. At last week’s conference, a number of sessions featured industry leaders across out-of-home, including our friends at Adspace, Captivate, Clear Channel Outdoor, GSTV and OUTFRONT Media, as well as the DPAA and ...
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Catch Vistar, Live at MMA Innovate

Sep 26, 2018 Aliana Heffernan
Join Vistar Media at MMA Innovate, where we’ll be presenting “Reaching Customers Beyond the Screen into the Physical World.” Our VP of US National Sales, Lucy Markowitz, will be joined on stage by Joe Bologna, Director of Display at PMX Agency, where they will discuss how mobile location data has transformed out-of-home media from a top-of-funnel media channel to ...
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Leaders Powering Change in Mobile at the MMA CEO & CMO Summit

Jul 19, 2018 Matt Schuster
By Matt Schuster At this year’s MMA CEO & CMO Summit in Sonoma, California, I had the opportunity to meet and learn from some of the top industry leaders who are rewriting the future of mobile marketing. Listening to discussions around mobile proved to be incredibly valuable for how I need to be thinking about Vistar’s digital out-of-home business. I left the conference ...
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In Case You Missed the 1st DPAA Video Everywhere Canada

May 16, 2018 Aliana Heffernan
Yesterday was the first DPAA Video Everywhere Summit held in Toronto, Canada. Vistar was pleased to be a sponsor of this inaugural event and to have a few members of our team attend, including CEO Michael Provenzano and Scott Mitchell, our Sales Director for Canada. The focus of the conference was to shed light on the state of digital out-of-home in Canada, offering major ...
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5 Must-See Sessions at MMA’s Impact NY

Apr 5, 2018 Aliana Heffernan
In a mere five days, Mobile Marketing Association will kick off their annual event, Impact NY. This year’s agenda is stacked, so we’re looking forward to hearing the keynote speakers and participating in a variety of breakout sessions. And while we wish we could attend every session, with limited time, here’s the short list of the panels we will definitely be checking out:
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Behind the Scenes Review of DSE 2018

Apr 4, 2018 David Weinfeld
DSE 2018 was a whirlwind of a week for me and my colleagues. My time in Las Vegas for DSE commenced with an evening of digital out-of-home conversation at the DPAA Members Dinner hosted at Topgolf. It was a great opportunity to speak with a number of our current and new partners, all while hitting golf balls toward the lights of Las Vegas. And I have to say, their screens ...
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Vistar, REI, LiveRamp & Spark Foundry Hit the Stage at RampUp

Mar 19, 2018 Aliana Heffernan
Recently, REI invited Vistar Media to join them on stage at RampUp - LiveRamp’s annual conference - to discuss a recent brand initiative. At the conference, Vistar had the opportunity to share insights from this cross-screen campaign alongside REI’s media agency, Spark Foundry, and LiveRamp, our joint data partner. One of the main themes at this year’s RampUp conference ...
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Get Ready to RampUp! Vistar, LiveRamp & REI Share How to Approach First-Party Data

Mar 5, 2018 Aliana Heffernan
Join us at RampUp to discuss “Getting Creative with Location Data to Execute OOH Advertising.” Our VP of Sales, Lucy Markowitz, will take the stage with Amy Ball from REI, as well as team members from Spark and LiveRamp, where they will dive deep into REI’s 2017 #OptOutside initiative.
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