The award recognizes the increasing industry need for an integrated, programmatic platform for digital out-of-home. 

Last month Vistar Media announced a milestone in expanding the programmatic out-of-home ecosystem through direct integrations with leading omnichannel DSPs (Verizon Media, MediaMath, Amobee and Adelphic). The entrance of these global platforms into DOOH presents enormous opportunity for media owners that have adopted programmatic as part of their own sales strategies. But ...

Since day one at Vistar, our vision has been to bring the benefits of data & automation to the out-of-home industry, and to help advertisers further take advantage of this impactful advertising channel. I’m thrilled that we’ve taken another large step forward in realizing that vision, by building direct integrations with some of the world’s largest omnichannel advertising ...