3 Key Takeaways from This Year’s RampUp Conference

Mar 1, 2019 Aliana Heffernan
This year’s RampUp brought together some of the industry’s leading experts in adtech, brand marketing and data analysis. Each session provided invaluable insight to how both B2B and B2C companies are leveraging data to bring more sophisticated marketing to their customer base. Many of the sessions resonated deeply with Vistar Media’s approach to data and measurement for ...
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Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
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Anime & Analytics: An Unexpected Connection to Career Development

Aug 1, 2018 Aliana Heffernan
By Eugenie Chen, Director of Analytics
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DOOH Drives a Healthy +10% Sales Lift for an OTC Immune Booster

Jul 26, 2018 Aliana Heffernan
A well known over-the-counter immune booster wanted to drive consideration, purchase intent and sales of their product across multiple markets. The brand worked with Vistar Media to launch a digital out-of-home media campaign around “germ hub” locations.
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Rethinking Retail: Back to School Insights For Your Shopper Campaigns

Jul 25, 2018 Marissa Bernstein
Back to school is an important time of year for many retail businesses. As summer comes to a close and parents and students alike begin to prepare for the school year ahead, it’s essential for retailers to capture in-market consumers and bring an increase of revenue and foot traffic for in-store purchases. In a world thought to be heavily influenced by Amazon, it’s ...
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Rethink Retail this Memorial Day Weekend with DOOH & Mobile Strategies

May 22, 2018 Aliana Heffernan
Memorial Day Weekend has in recent years become one of the top shopping holidays, with consumers using the three day weekend for some retail therapy. To better understand consumer behavior in anticipation of this year’s holiday weekend, Vistar teamed up with MFour, a mobile research and location analytics company, to understand how these consumers expect to shop.
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Vistar, REI, LiveRamp & Spark Foundry Hit the Stage at RampUp

Mar 19, 2018 Aliana Heffernan
Recently, REI invited Vistar Media to join them on stage at RampUp - LiveRamp’s annual conference - to discuss a recent brand initiative. At the conference, Vistar had the opportunity to share insights from this cross-screen campaign alongside REI’s media agency, Spark Foundry, and LiveRamp, our joint data partner. One of the main themes at this year’s RampUp conference ...
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How REI Found Success with Targeted, Measurable DOOH

Mar 9, 2018 Aliana Heffernan
Most retailers would never risk losing out on the sales generated by Black Friday. REI however, isn’t your average retailer. Now in its third year, REI’s #OptOutside initiative highlighted the brand’s decision to close all retail locations on Black Friday, pay their 12,000+ employees to spend time outside and encourage the rest of the country to join them in reconnecting ...
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Get Ready to RampUp! Vistar, LiveRamp & REI Share How to Approach First-Party Data

Mar 5, 2018 Aliana Heffernan
Join us at RampUp to discuss “Getting Creative with Location Data to Execute OOH Advertising.” Our VP of Sales, Lucy Markowitz, will take the stage with Amy Ball from REI, as well as team members from Spark and LiveRamp, where they will dive deep into REI’s 2017 #OptOutside initiative.
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WEATHERfx & Vistar Partner to Deliver a Weather-Triggered Campaign for Timberland

Jan 31, 2018 Aliana Heffernan
Vistar was enlisted to help Timberland increase visits to their retail locations with digital out-of-home media. Timberland wanted to reach a specific audience segment in strategic locations as they moved throughout their day, so DOOH was the best fit for their campaign goals. By the end of the campaign, awareness, consideration, purchase intent, and foot traffic all ...
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