Behavioral Audiences Built for the Real-World

Jan 21, 2020 Aliana Heffernan
Vistar Media recently published a new comprehensive guide to audience and targeting strategies for digital out-of-home.  Data shows us that people tend to follow similar routines from day to day — visiting the same places, taking the same routes, at nearly the same times. If you think about it, your behavior in the physical world indicates a lot about our interests, ...
Read More →

The DOOH Facts & Figures You Need to Know

Dec 10, 2019 Aliana Heffernan
Digital out-of-home is undergoing a major transformation. From digital signage making its way into more places and spaces in our environments, to advances in data and technology providing more sophisticated ways to activate outdoor media campaigns, you could say DOOH “is like the internet of 15 years ago.” 
Read More →

Supermarket Sweep: Digital Out-of-Home Strategies for Grocery Marketers

Jun 18, 2019 Aliana Heffernan
Consumer packaged goods (CPG) encompass a wide variety of items including the boxed, wrapped, and canned products you find on grocery store shelves. From popcorn to peanut butter, chocolate to crackers, fruit pops to flaxseed, the world of food-based CPG ranges far and wide. So how can these retail brands stand out in our increasingly digital landscape?
Read More →

How CPG Brands Can Boost Campaign Performance with Digital Out-of-Home and Mobile Media

Jun 13, 2019 Aliana Heffernan
Consumer packaged goods (CPG) make up one of the largest vertical segments in the retail industry. Stretching from the snacks on grocery store shelves to the cosmetics you find in the drug store, CPG products are everywhere – and in heavy abundance. But because there are so many different brands vying for consumer attention, CPG is a challenging vertical to market. ...
Read More →

3 Key Takeaways from This Year’s RampUp Conference

Mar 1, 2019 Aliana Heffernan
This year’s RampUp brought together some of the industry’s leading experts in adtech, brand marketing and data analysis. Each session provided invaluable insight to how both B2B and B2C companies are leveraging data to bring more sophisticated marketing to their customer base. Many of the sessions resonated deeply with Vistar Media’s approach to data and measurement for ...
Read More →

Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
Read More →

Anime & Analytics: An Unexpected Connection to Career Development

Aug 1, 2018 Aliana Heffernan
By Eugenie Chen, Director of Analytics
Read More →

DOOH Drives a Healthy +10% Sales Lift for an OTC Immune Booster

Jul 26, 2018 Aliana Heffernan
A well known over-the-counter immune booster wanted to drive consideration, purchase intent and sales of their product across multiple markets. The brand worked with Vistar Media to launch a digital out-of-home media campaign around “germ hub” locations.
Read More →

Rethinking Retail: Back to School Insights For Your Shopper Campaigns

Jul 25, 2018 Marissa Bernstein
Back to school is an important time of year for many retail businesses. As summer comes to a close and parents and students alike begin to prepare for the school year ahead, it’s essential for retailers to capture in-market consumers and bring an increase of revenue and foot traffic for in-store purchases. In a world thought to be heavily influenced by Amazon, it’s ...
Read More →

Rethink Retail this Memorial Day Weekend with DOOH & Mobile Strategies

May 22, 2018 Aliana Heffernan
Memorial Day Weekend has in recent years become one of the top shopping holidays, with consumers using the three day weekend for some retail therapy. To better understand consumer behavior in anticipation of this year’s holiday weekend, Vistar teamed up with MFour, a mobile research and location analytics company, to understand how these consumers expect to shop.
Read More →