Jewelers Mutual Benefits from Year-Over-Year Success

Jul 17, 2018 Aliana Heffernan
Jewelers Mutual wanted to drive awareness, consideration and purchase intent for their personal jewelry insurance. Once again, they enlisted Vistar to help promote their policies to consumers who were likely to have made a recent purchase of high-value jewelry. As a result of strategic targeting, this cross-screen activation drove significant lifts across all major KPIs.
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How REI Found Success with Targeted, Measurable DOOH

Mar 9, 2018 Aliana Heffernan
Most retailers would never risk losing out on the sales generated by Black Friday. REI however, isn’t your average retailer. Now in its third year, REI’s #OptOutside initiative highlighted the brand’s decision to close all retail locations on Black Friday, pay their 12,000+ employees to spend time outside and encourage the rest of the country to join them in reconnecting ...
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A Cross-Screen Strategy Boosts State Tourism Intent 179%

Feb 26, 2018 Aliana Heffernan
For years, destination marketing has successfully reached millions of tourists, drawing them to exotic and historic locations around the globe. Some destinations sell adventure or relaxation, while others focus on activities available to experience local culture.
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How One Casual Dining Restaurant Scored a Touchdown with Cross-Screen

Feb 14, 2018 Aliana Heffernan
A popular casual dining restaurant which caters to football fans wanted to drive brand preference as well as foot traffic with their “½ off Tuesday” promotional messaging. The brand reached out to Vistar to execute a campaign across digital out-of-home and mobile media. Measurement results proved that this cross-screen campaign successfully grew awareness, brand ...
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