Food for Thought: DOOH Strategies for Restaurant Marketing

Aug 8, 2018 Marissa Bernstein
Restaurants are constantly evaluating their marketing strategies to remain top-of-mind among rising competition. As the variety of marketing channels increases, it’s essential for restaurant marketers to find solutions that meet their unique challenges and put consumers in seats at the table. Digital out-of-home advertising offers brands a powerful platform for reaching ...
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How One Casual Dining Restaurant Scored a Touchdown with Cross-Screen

Feb 14, 2018 Aliana Heffernan
A popular casual dining restaurant which caters to football fans wanted to drive brand preference as well as foot traffic with their “½ off Tuesday” promotional messaging. The brand reached out to Vistar to execute a campaign across digital out-of-home and mobile media. Measurement results proved that this cross-screen campaign successfully grew awareness, brand ...
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