Barefoot Proximity Wins for Omnichannel Campaign at The Drum Search Awards

Dec 11, 2018 Aliana Heffernan
Among this year’s winners for The Drum Search Awards USA was Barefoot Proximity, who won the Best Integrated Strategy or Campaign award for for their work with the Cincinnati Children’s Hospital. Barefoot took a unique marketing approach for A Lifelong Condition Needs a Lifetime of Care, integrating traditional and digital media, to drive awareness, hospital preference ...
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Samsung Drives Consumers to Telecom Retailers with Award-Winning DOOH Campaign

Nov 1, 2018 Aliana Heffernan
For the launch of Samsung’s Galaxy S9, Starcom and Vistar Media, in partnership with LiveRamp, took an innovative approach to their digital out-of-home media activation in order to reach consumers ripe for a phone upgrade.
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DOOH Drives a Healthy +10% Sales Lift for an OTC Immune Booster

Jul 26, 2018 Aliana Heffernan
A well known over-the-counter immune booster wanted to drive consideration, purchase intent and sales of their product across multiple markets. The brand worked with Vistar Media to launch a digital out-of-home media campaign around “germ hub” locations.
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Jewelers Mutual Benefits from Year-Over-Year Success

Jul 17, 2018 Aliana Heffernan
Jewelers Mutual wanted to drive awareness, consideration and purchase intent for their personal jewelry insurance. Once again, they enlisted Vistar to help promote their policies to consumers who were likely to have made a recent purchase of high-value jewelry. As a result of strategic targeting, this cross-screen activation drove significant lifts across all major KPIs.
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Ciceron Awarded for Data-Driven Campaign

Apr 10, 2018 Aliana Heffernan
At this year’s The Show 2018, Advertising Awards by Ad Fed Minnesota, Ciceron Digital Media Group won a silver award and was the only campaign to place in the GPS & Location Technology category. Receiving the award for their cross-channel campaign on behalf of Warner Bros. Records’ recording artist, Dua Lipa, their innovative remarketing strategy did not go unnoticed! To ...
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Sip, Sip, Hooray! How Contextual DOOH Drove Strong Campaign Performance

Mar 29, 2018 Aliana Heffernan
A major beer brand wanted to drive awareness, consideration and purchase intent for their beverage, and so they reached out to Vistar to execute their digital out-of-home campaign. Thanks to a successful targeting strategy, the campaign drove results across all major KPIs.
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How REI Found Success with Targeted, Measurable DOOH

Mar 9, 2018 Aliana Heffernan
Most retailers would never risk losing out on the sales generated by Black Friday. REI however, isn’t your average retailer. Now in its third year, REI’s #OptOutside initiative highlighted the brand’s decision to close all retail locations on Black Friday, pay their 12,000+ employees to spend time outside and encourage the rest of the country to join them in reconnecting ...
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A Cross-Screen Strategy Boosts State Tourism Intent 179%

Feb 26, 2018 Aliana Heffernan
For years, destination marketing has successfully reached millions of tourists, drawing them to exotic and historic locations around the globe. Some destinations sell adventure or relaxation, while others focus on activities available to experience local culture.
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How One Casual Dining Restaurant Scored a Touchdown with Cross-Screen

Feb 14, 2018 Aliana Heffernan
A popular casual dining restaurant which caters to football fans wanted to drive brand preference as well as foot traffic with their “½ off Tuesday” promotional messaging. The brand reached out to Vistar to execute a campaign across digital out-of-home and mobile media. Measurement results proved that this cross-screen campaign successfully grew awareness, brand ...
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DOOH Drives 97% Lift in Foot Traffic for Major Retail Bank

Jan 15, 2018 Aliana Heffernan
According to a report published by Econsultancy, “targeting, personalization and customer journey management are the highest priorities for FSI (financial services industry) marketers.” With the rise of fintech competition, established financial services brands are beginning to embrace innovative strategies to strengthen their customer relationships. For some brands, this ...
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