Top 3 Digital Out-of-Home Strategies for Moms, Dads and Grads Advertisers

Mar 5, 2020 Liliana Aquino
Have you started to think of ways your brand can reach consumers around moms, dads, and grads moments this year? Whether you’re looking to target a certain audience with specific messaging or customize your creatives in the time leading up to each celebration, digital out-of-home enables you to implement different strategies based on your marketing needs.
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REI Case Study | Vistar Media

Mar 1, 2020 Kerry Coppinger
Discover how REI grew awareness of #OptOutside among current customers and expand that awareness to new audiences.
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Samsung Case Study | Vistar Media

Mar 1, 2020 Kerry Coppinger
Learn how Samsung drove consideration and purchase intent for mobile phones, while also driving in-store visits during a new product launch.
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Audience & Targeting Strategies for DOOH

Mar 1, 2020 Kerry Coppinger
This playbook outlines the array of audience and targeting solutions that marketers can use when activating digital out-of-home (DOOH) campaigns. 
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How to Activate Campaigns Instantly

Mar 1, 2020 Kerry Coppinger
Make an immediate impact with digital out-of-home.
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Capitalizing on CPG: Insights for Marketers

Mar 1, 2020 Kerry Coppinger
This report presents data-driven insights and corresponding media strategies for the consumer packaged goods (CPG) vertical.
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Timberland Case Study | Vistar Media

Mar 1, 2020 Kerry Coppinger
Timberland enlisted Vistar to help drive consumers to their retail stores through digital out-of-home media.
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How to Reach Voters During the 2020 Election Season

Feb 25, 2020 Kerry Coppinger
With the 2020 election season now in full swing, political strategists are working hard to reach constituents in the most compelling and innovative ways.  Following the success of other trailblazing digital campaigns, politicians are utilizing targeted online channels to get in front of their increasingly on-the-go audience. However, with the introduction of ad blockers ...
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Why Weather-Based Campaigns Should Be In Your Brand’s Forecast

Feb 11, 2020 Aliana Heffernan
Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home.  Digital out-of-home is an intelligent marketing channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. From consumer movement patterns, to shopping behaviors, to local weather ...
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Enhance Your March Madness Campaign with Digital Out-of-Home

Feb 6, 2020 Liliana Aquino
When it comes to advertising during major sporting events, such as March Madness, brands want to make a splash and reach audiences nationwide. TV and online video spots require a significant investment in both time and money, while static placements are limited in terms of flexibility and being able to react to breaking news. Enter: programmatic digital out-of-home. ...
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