How Digital Out-of-Home Can Effectively Reach Alcohol Consumers

Jun 26, 2019 Aliana Heffernan
Digital out-of-home provides alcohol brands with an effective and proven way to reach consumers, in the real world, when and where they are making their purchasing decisions. To reach consumers, DOOH offers advanced data solutions for targeting based on demographics, lifestyle, or recent purchase behaviors – all of which are critical features when building an audience. ...
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Sip, Sip, Hooray! How Contextual DOOH Drove Strong Campaign Performance

Mar 29, 2018 Aliana Heffernan
A major beer brand wanted to drive awareness, consideration and purchase intent for their beverage, and so they reached out to Vistar to execute their digital out-of-home campaign. Thanks to a successful targeting strategy, the campaign drove results across all major KPIs.
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