Digital Out-of-Home Strategies to Help Brands Make Their Mark this March Madness

Jan 29, 2019 Aliana Heffernan
TV advertising around March Madness continuously surpasses $1B and only continues to rise. In fact, a 30 second spot during the games can cost over $1M, making it one of the priciest ad buy events in television. As marketers scramble to spend their ad dollars on TV, they shouldn’t neglect other channels that have the potential to generate measurable ROI – namely, digital ...
Read More →

Cross-Channel Campaign Drives 14% Tune-In Lift for Collegiate Sports Programming

Jan 25, 2019 Aliana Heffernan
A major entertainment company wanted to drive consumers to tune-in to a nationally televised collegiate sporting event. In order to raise awareness and remind people to watch the broadcast, the brand reached out to Vistar Media to execute their campaign across digital out-of-home and mobile media. At the end of the campaign, measurements showed that the cross-screen ...
Read More →

Vistar Media Voted onto DPAA Board of Directors

Jan 17, 2019 Aliana Heffernan
Today, the DPAA announced three digital out-of-home executives have been added to the organization’s board of directors. Among the new board members are Vistar Media CEO & Co-Founder, Michael Provenzano, Astral/ Bell Media VP Sales, Debbie Drutz, and Adomni CEO, Jonathan Gudai.
Read More →

Top 5 Benefits of Programmatic Digital Out-of-Home for Buyers

Jan 16, 2019 Aliana Heffernan
Today’s consumers are highly connected, whether they’re at home, in the office or out and about. Yet when the average consumer spends hours of their day commuting to work, outside the office and away from home, how can marketers reach these on-the-go consumers? Fortunately, digital out-of-home offers a solution.
Read More →

Get Physical: Digital Out-of-Home Strategies for Health & Fitness Marketing

Jan 9, 2019 Aliana Heffernan
It’s the New Year, which means brands are hot off the holiday season push and ready to explore fresh marketing opportunities. Given consumers’ proclivity to make resolutions around health, wellness and fitness, now is the time to capitalize on this heightened interest. Whether you need to execute a campaign for athletic apparel, wearable tech, fitness equipment, dietary ...
Read More →

What’s the Deal with Real-World Retargeting?

Jan 3, 2019 Aliana Heffernan
As data has become a more significant component of audience targeting, brands have been able to execute more sophisticated marketing campaigns. For instance, marketers’ digital out-of-home campaigns now benefit from programmatic technology that allows for quick activations, when and where they need it.
Read More →

Adobe Advertising Cloud + Programmatic Digital Out-of-Home: Why Now & What the Future Holds

Dec 20, 2018 Chris Allison
We recently sat down with Bryan Seltzer, Managing Director, Americas of Adobe Advertising Cloud, to pick his brain on the state of the programmatic digital out-of-home industry and Adobe’s recent push into the space in partnership with Vistar Media. Adobe Advertising Cloud is a market leading global omni-channel Demand Side Platform (DSP), part of the Adobe Experience ...
Read More →

Employee Spotlight: Weiting, Software Engineer

Dec 13, 2018 Aliana Heffernan
Meet Weiting - a Drexel University grad, she began her career at Rovi and TiVo before finding her way to Vistar Media. After joining the team earlier this year, she’s taken ownership of several projects centered around improving the Vistar's supply platform. In her free time, you can find Weiting checking out newly-opened restaurants in Center City or taking her pup to ...
Read More →

Drive into Digital Out-of-Home: Strategies for Automotive Marketing

Dec 12, 2018 Aliana Heffernan
In 2017, more than $206 billion was spent on advertising in the U.S., with digital out-of-home emerging as a growing portion of that overall spend. Further, did you know that automotive dealers and services are among the top 10 spenders across marketing channels, inclusive of out-of-home?
Read More →

Barefoot Proximity Wins for Omnichannel Campaign at The Drum Search Awards

Dec 11, 2018 Aliana Heffernan
Among this year’s winners for The Drum Search Awards USA was Barefoot Proximity, who won the Best Integrated Strategy or Campaign award for for their work with the Cincinnati Children’s Hospital. Barefoot took a unique marketing approach for A Lifelong Condition Needs a Lifetime of Care, integrating traditional and digital media, to drive awareness, hospital preference ...
Read More →