Employee Spotlight: Montana, Partner Manager, Emerging Markets

Sep 27, 2019 Aliana Heffernan
Meet Montana - a Vermont native, she graduated from Manhattan College and quickly jumped into the advertising world. After four years at GroupM, Montana was ready for a change of pace, and made her way to Vistar. She’s now a member of our Client Services team, leading emerging markets for Vistar’s international business. Recently, we sat down with Montana to learn more ...
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Media Owner of the Month: Curb

Sep 25, 2019 Aliana Heffernan
In this Media Owner of the Month profile, we chatted with Chris Polos, Vice President of Taxi Media at Curb. The last time you took a taxi, did you notice the screens inside, or did your car happen to have a digital display on the roof? Then you’ve already encountered this rapidly growing digital signage operator. Below is our Q&A with Chris where we got to know more ...
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Make the Most of Your Holiday Campaigns with Programmatic Out-of-Home

Sep 18, 2019 Aliana Heffernan
During last year’s holiday season – the two month span from November 1st through December 31st – consumers spent $707.5 billion, according to the National Retail Federation. Additionally, consumers reported that they had planned to spend an average of $1,007 for items such as holiday decorations, candy and gifts, for themselves and their families. 
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Operate an Out-of-Home Network? These Are The Stats You Need To Know

Sep 11, 2019 Aliana Heffernan
It seems like everyday, yet another report comes out touting the incredible growth out-of-home is experiencing. So how are media owners, network operators and digital signage integrators to keep track of the numbers that matter most to their business? We read every OOH and digital signage study so you don’t have to. 
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Employee Spotlight: Vish Shelar, Data Scientist

Aug 28, 2019 Aliana Heffernan
Meet Vish - our in-house data scientist who has been a part of the Vistar family for nearly two years. After receiving his undergraduate degree in engineering at the University of Pune, Vish went on to work for Accenture, the non-profit ARGO, and did a project for the NYC Taxi and Limousine Commission while completing his Masters in Urban Informatics, Vish began working ...
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3rd Annual GoandbeGreat AJB Invitational Surpasses Cancer Fundraising Goal

Aug 21, 2019 Aliana Heffernan
On Tuesday, August 6th, Vistar Media participated in the 3rd Annual GoandbeGreat AJB Invitational at Quaker Ridge Golf Club. 
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Media Owner of the Month: Surf

Aug 14, 2019 Aliana Heffernan
In our latest Media Owner of the Month profile, we sat down with Eli Chmouni, CEO and Founder of Surf Media, Inc. As ridesharing continues to grow in popularity, businesses such as Surf have emerged, bringing digital signage to these mobile venues. Below is our Q&A with Eli where we learned more about the Surf network and their innovative approach to digital out-of-home ...
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Digital Out-of-Home Snapshot: Point of Purchase Screens

Aug 7, 2019 Aliana Heffernan
Digital out-of-home media is everywhere - it can be found in virtually every location consumers visit outside the home, appearing in all shapes and sizes. As a marketing channel, digital out-of-home encompasses place-based, point-of-purchase and large format signage. To provide you with a deeper understanding of what makes digital out-of-home such a remarkable medium, ...
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5 Quick Tips on How to Improve Your Digital Out-of-Home Creative

Jul 24, 2019 Aliana Heffernan
Preparing to work on your first digital out-of-home campaign? Developing creative for such a unique medium, that can be found in countless locations and in a variety of digital signage formats, can be intimidating – but it doesn’t have to be! DOOH is an effective channel for capturing your audience’s attention and driving real-world impact with your marketing campaigns. ...
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Employee Spotlight: Tim Layton, Senior Manager, Accounting & Finance

Jul 24, 2019 Aliana Heffernan
Meet Tim - a Colorado native approaching his two year anniversary at Vistar. After working in and around Denver post-college, Tim and his wife eventually decided to make the big move to New York. Tim began working as an in-house accountant at Louis Vuitton, but two years later, he found his way to Vistar and the world of ad tech. Nowadays, you can find Tim at every Vistar ...
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