How Factual & Vistar Media Bring Real-World Data to Digital-Out-of-Home

Mar 20, 2019 Aliana Heffernan
A key component to Vistar Media’s continued success is our partnerships with some of the world’s leading data providers and the robust system of third-party data we have been able to build. The combined power of third-party data and Vistar’s geospatial analysis allows us to provide true value to our brand and agency clients, that are seeking advanced audience targeting ...
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Media Owner of the Month: Lamar Advertising Company

Mar 13, 2019 Aliana Heffernan
In the latest installment of our interview series, Media Owner of the Month, we decided to catch up with Ian Dallimore, Director of Digital Growth at Lamar Advertising Company. Based out of Baton Rouge, Louisiana and well known for their expansive out-of-home inventory, Lamar has grown from a family business into a multinational company. Below is our Q&A with Ian where we ...
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Programmatic 101: Why Programmatic and Digital Out-of-Home are the Perfect Pair

Mar 7, 2019 Leslie Lee
Programmatic – it’s a hot topic and one of those buzzwords that you’ve probably heard used by countless people… who may or may not actually know what it means. With a growing interest in ways technology can advance out-of-home media, many are trying to learn about “programmatic” and what it could offer to the digital out-of-home industry. To help simplify these ...
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Programmatic 101: Pulling Back the Curtain on How Programmatic Really Works

Mar 6, 2019 Leslie Lee
Programmatic – it’s a hot topic and one of those buzzwords that you’ve probably heard used by countless people… who may or may not actually know what it means. With a growing interest in ways technology can advance out-of-home media, many are trying to learn about “programmatic” and what it could offer to the digital out-of-home industry. To help simplify these ...
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Programmatic 101: Breaking Down the Buzzword

Mar 5, 2019 Leslie Lee
Programmatic – it’s a hot topic and one of those buzzwords that you’ve probably heard used by countless people… who may or may not actually know what it means. With a growing interest in ways technology can advance out-of-home media, many are trying to learn about “programmatic” and what it could offer to the digital out-of-home industry. To help simplify these ...
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3 Key Takeaways from This Year’s RampUp Conference

Mar 1, 2019 Aliana Heffernan
This year’s RampUp brought together some of the industry’s leading experts in adtech, brand marketing and data analysis. Each session provided invaluable insight to how both B2B and B2C companies are leveraging data to bring more sophisticated marketing to their customer base. Many of the sessions resonated deeply with Vistar Media’s approach to data and measurement for ...
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5 Things We're Looking Forward to at DSE 2019

Feb 27, 2019 Aliana Heffernan
We’re less than a month away from Digital Signage Expo 2019 – can you believe it? Showcasing the latest interactive technology, brand insights and software solutions, DSE is the can’t-miss digital signage event of the year. For the first time, Vistar Media will be exhibiting, so we hope you will come find us at booth 3223 to learn more about Vistar’s extensive SSP and ...
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Media Owner of the Month: Alpine Media Technology

Feb 20, 2019 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month – we were fortunate enough to speak with not just one, but two media owner networks! Recently, we chatted with Nick Haggard, Director of Sales at Alpine Media Technology. Below is ...
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Media Owner of the Month: Lightbox OOH Video Network

Feb 5, 2019 Aliana Heffernan
Since publication, Adspace has relaunched as Lightbox OOH Video Network. In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month, we spoke with Pete Miles, SVP, Ad Platform & Operations at Adspace Networks. Below is our Q&A with Pete ...
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Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
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