Vistar Media CRO Talks Data & DOOH with Cheddar

Nov 7, 2018 Aliana Heffernan
At the annual DPAA Video Everywhere Summit, hundreds of brands, agencies, tech companies, and media outlets gather to discuss trends in the out-of-home advertising landscape. This year, Vistar Media Chief Revenue Officer, Matt Schuster spoke with Cheddar to discuss how data is being used to target audiences, connecting brands with consumers in the real world. Watch the ...
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A Day in the Life of an On-the-Go Consumer

Nov 6, 2018 Aliana Heffernan
Have you ever wondered how digital out-of-home and mobile get from the brand, to a publisher, then ultimately the consumer? We’ve decided to pull back the curtain on how your campaign reaches people on the go – in the real world – from start to finish.
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Samsung Drives Consumers to Telecom Retailers with Award-Winning DOOH Campaign

Nov 1, 2018 Aliana Heffernan
For the launch of Samsung’s Galaxy S9, Starcom and Vistar Media, in partnership with LiveRamp, took an innovative approach to their digital out-of-home media activation in order to reach consumers ripe for a phone upgrade.
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Vistar Media Launches New Self-Service Mobile Suite

Oct 30, 2018 Aliana Heffernan
Vistar Media has launched a new mobile suite for self-service clients, offering marketers a range of options for their cross-screen initiatives.
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Real-World Screens that Deliver Real-Time Results

Oct 24, 2018 Aliana Heffernan
Digital out-of-home advertising — activated when and where you need it? It’s possible with today’s technology and data. Whether you need to turn around a major campaign on short notice, you have incremental budget for a last minute push, or you want to react quickly to breaking news - DOOH can deliver.  Let’s dig in on the impact you can make with quick activations of ...
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How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow

Oct 17, 2018 Eric Lamb
Originally published in CIOReview The digital signage industry is experiencing an exciting growth period at the moment, with the rising interest in “smart city” projects and a resurgence of advertiser interest in out-of-home. The digital out-of-home (DOOH) market is projected to reach $26.2 Billion by 2023, largely driven by significant changes in all three of the major ...
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How Digital Out-of-Home Fits Into the Advertising Week Mix

Oct 11, 2018 Aliana Heffernan
As digital out-of-home continues its trajectory as the fastest growing marketing channel, it has also emerged as a prime topic of discussion at Advertising Week. At last week’s conference, a number of sessions featured industry leaders across out-of-home, including our friends at Adspace, Captivate, Clear Channel Outdoor, GSTV and OUTFRONT Media, as well as the DPAA and ...
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Employee Spotlight: David, Sales Director, Publisher Solutions

Oct 4, 2018 Aliana Heffernan
Meet David - a seasoned vet of the digital out-of-home industry who plays a critical role in growing Vistar Media’s supply-side business. After working at a variety of digital signage organizations including The Preset Group, Obscura Digital, Screach, and most recently, The Rail Media, David has become an evangelist for Vistar’s suite of media owner solutions. From ...
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Catch Vistar, Live at MMA Innovate

Sep 26, 2018 Aliana Heffernan
Join Vistar Media at MMA Innovate, where we’ll be presenting “Reaching Customers Beyond the Screen into the Physical World.” Our VP of US National Sales, Lucy Markowitz, will be joined on stage by Joe Bologna, Director of Display at PMX Agency, where they will discuss how mobile location data has transformed out-of-home media from a top-of-funnel media channel to ...
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Vistar CEO Among This Year’s Digital Signage Federation Council Leadership

Sep 21, 2018 Aliana Heffernan
Vistar Media CEO and Co-Founder, Michael Provenzano, has been named to this year’s Digital Global Digital Out-of-Home Council Leadership by the Digital Signage Federation. Michael is thrilled to be participating on behalf of Vistar and is excited to be helping the organization continue their mission to bridge the gap between marketers and media owners, while developing ...
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