It seems like everyday, yet another report comes out touting the incredible growth out-of-home is experiencing. So how are media owners, network operators and digital signage integrators to keep track of the numbers that matter most to their business? We read every OOH and digital signage study so you don’t have to.
In our new OOH fact sheet, “7 Digital Out-of-Home Statistics You Should Know & What They Mean,” we share the most important, up-to-date insights into how OOH fits into the larger advertising pie, what digital buyers have to say about OOH, and how consumers are engaging with this impactful medium.
To get you started, here’s just one of the surprising figures we came across –
Since 2010, digital out-of-home has grown 16% per year
OOH overall has grown 4% per year, hitting $31 billion in revenue in 2018. Of that $31 billion, $6 billion is the result of digital out-of-home sales.
In fact, Magna & Rapport found that out-of-home is the only traditional media segment to experience consistent revenue growth in the past decade. In comparison, television, print and radio are encountering stagnating advertising revenue, -1.5% in the last four years.
Much of this growth can be attributed to the significant investments media owners have made in digital signage, transitioning ad units from static to digital or increasing their overall footprint, as well as the availability of DOOH through programmatic buying platforms.
By gaining a better understanding of the latest OOH research, media owners are able to determine what technology they need to leverage and what strategies they can use to attract potential new buyers.
Ready to check out our full roundup of OOH stats?