Meet Leslie - she began her career in the public relations world after graduating from Harvard University. Shifting her focus to ad tech, Leslie is now Director of Marketing at Vistar Media. She’s responsible for the company’s overall marketing strategy, including content, events and press, as well as sales enablement across our supply and demand business. A fan of travel and true crime TV shows, when she’s not doting on her (adorable) nephew, you can find her exploring her Brooklyn neighborhood. Recently, we spoke with Leslie to learn more about her role and experiences since joining Vistar.
What's the most interesting part of your job?
Because of Vistar’s unique position spanning across the digital out-of-home industry, we have the opportunity to interact with a ton of different stakeholders in the advertising world. It’s always interesting to look at any problem or initiative through the lens of all our clients and partners - how will this impact a marketer? An out-of-home media owner? A DSP? A data partner? On top of that, as a marketing team we cover a lot of different aspects of Vistar’s brand and strategies, from product positioning to events to content to sales materials and more... so no day is ever exactly the same!
What is the best team event you’ve had?
Our last one was pretty great! We did a wine tasting at Red Hook Winery, then did two mini escape-the-room adventures at a place called Shipwrecked. We crushed the first one (secret temple) but were done in by the haunted house. Finally we went to Hometown BBQ for a lot of delicious meat! I have the best team in the business and it’s great to have some time to get out of the office and relax together.
How have you seen digital out-of-home technology change over the past few years?
Over the past two years, I’ve seen the out-of-home industry shift from just testing out programmatic technology to full scale investment and building it into core strategic planning. On top of that, more industries are starting to recognize the value of their screens, even if they haven’t always had a traditional media component to their business. We’re seeing unique networks spring up from providers that don’t consider themselves traditional publishers/network owners. This combination of new inventory and technology allowing seamless targeting is providing advertisers with brand new ways to think about the role of out-of-home in their overall strategies.
Tell us a fun fact about yourself
I was once stuck inside a pyramid during a blackout.
What's your favorite thing to do when you’re not at work?
Daydream about impromptu travel spots (and occasionally actually go), attempt new recipes and drag my friends to new spots around Brooklyn.
What is one thing you wish you would have known prior to joining Vistar?
That it existed and is such a great company - I would have loved to join sooner!
Interested in working for Vistar?