Earlier this year, Vistar partnered with Topgolf to bring their sports entertainment inventory to our ad exchange. Topgolf’s network of 5,000+ screens can be found in their driving range venues nationwide. For this new integration, Topgolf will be leveraging Vistar’s full-stack solution, including Cortex player software and the Vistar ad server. Originally seeking only a software solution to assist in the operation of their sprawling network of screens, Topgolf soon recognized the value of digital out-of-home and the potential to generate additional revenue. To learn more about this partnership, read the full press release.