Among this year’s winners for The Drum Search Awards USA was Barefoot Proximity, who won the Best Integrated Strategy or Campaign award for for their work with the Cincinnati Children’s Hospital. Barefoot took a unique marketing approach for A Lifelong Condition Needs a Lifetime of Care, integrating traditional and digital media, to drive awareness, hospital preference and patient inquiries.
For this campaign, Barefoot enlisted Vistar Media to execute both the digital out-of-home and mobile components, including a mobile retargeting strategy where the average time viewers spent engaging with the Heart Institute’s site was over four minutes. Ultimately, the campaign drove more than 80 patient inquiries and was considered so successful that it led to the Heart Institute investing in sustained ongoing media support.
Congratulations to our friends at Barefoot Proximity on this deserving win! We’re proud to have been able to support their team for such a special campaign.
About Barefoot Proximity
Barefoot Proximity makes people more valuable to brands by creating and orchestrating experiences that influence behavior through the entire journey. Barefoot Proximity is a member of the Omnicom Group and a strategic partner of BBDO.