Jordan Fraser

Recent Posts

4 Common Misconceptions Media Owners Have About Programmatic Digital Out-of-Home

Dec 6, 2018 Jordan Fraser
As digital out-of-home continues to grow, there are a number of hurdles that programmatic technology vendors must overcome before adoption is seen as a necessity rather than an option. Misconceptions abound in the DOOH industry, particularly when it comes to the perception that some media owners have about programmatic. Here are the top four misconceptions that we wanted ...
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