Aliana Heffernan

Recent Posts

Operate an Out-of-Home Network? These Are The Stats You Need To Know

Sep 11, 2019 Aliana Heffernan
It seems like everyday, yet another report comes out touting the incredible growth out-of-home is experiencing. So how are media owners, network operators and digital signage integrators to keep track of the numbers that matter most to their business? We read every OOH and digital signage study so you don’t have to. 
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Employee Spotlight: Vish Shelar, Data Scientist

Aug 28, 2019 Aliana Heffernan
Meet Vish - our in-house data scientist who has been a part of the Vistar family for nearly two years. After receiving his undergraduate degree in engineering at the University of Pune, Vish went on to work for Accenture, the non-profit ARGO, and did a project for the NYC Taxi and Limousine Commission while completing his Masters in Urban Informatics, Vish began working ...
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3rd Annual GoandbeGreat AJB Invitational Surpasses Cancer Fundraising Goal

Aug 21, 2019 Aliana Heffernan
On Tuesday, August 6th, Vistar Media participated in the 3rd Annual GoandbeGreat AJB Invitational at Quaker Ridge Golf Club. 
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Media Owner of the Month: Surf

Aug 14, 2019 Aliana Heffernan
In our latest Media Owner of the Month profile, we sat down with Eli Chmouni, CEO and Founder of Surf Media, Inc. As ridesharing continues to grow in popularity, businesses such as Surf have emerged, bringing digital signage to these mobile venues. Below is our Q&A with Eli where we learned more about the Surf network and their innovative approach to digital out-of-home ...
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Digital Out-of-Home Snapshot: Point of Purchase Screens

Aug 7, 2019 Aliana Heffernan
Digital out-of-home media is everywhere - it can be found in virtually every location consumers visit outside the home, appearing in all shapes and sizes. As a marketing channel, digital out-of-home encompasses place-based, point-of-purchase and large format signage. To provide you with a deeper understanding of what makes digital out-of-home such a remarkable medium, ...
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5 Quick Tips on How to Improve Your Digital Out-of-Home Creative

Jul 24, 2019 Aliana Heffernan
Preparing to work on your first digital out-of-home campaign? Developing creative for such a unique medium, that can be found in countless locations and in a variety of digital signage formats, can be intimidating – but it doesn’t have to be! DOOH is an effective channel for capturing your audience’s attention and driving real-world impact with your marketing campaigns. ...
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Employee Spotlight: Tim Layton, Senior Manager, Accounting & Finance

Jul 24, 2019 Aliana Heffernan
Meet Tim - a Colorado native approaching his two year anniversary at Vistar. After working in and around Denver post-college, Tim and his wife eventually decided to make the big move to New York. Tim began working as an in-house accountant at Louis Vuitton, but two years later, he found his way to Vistar and the world of ad tech. Nowadays, you can find Tim at every Vistar ...
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Media Owner of the Month: Buzztime

Jul 17, 2019 Aliana Heffernan
For our most recent Media Owner of the Month profile, we reached out to Joe Adelizzi, Advertising Business Manager at Buzztime. Best known for their tabletop game players, Buzztime’s touchscreen tablets are found in thousands of restaurants, bars and more. To get to know more about Buzztime and their unique place-based screens, check out our Q&A with Joe. 
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Digital Out-of-Home Snapshot: Place-Based Media

Jul 11, 2019 Aliana Heffernan
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Digital Out-of-Home Strategies for Travel & Tourism Marketers

Jul 3, 2019 Aliana Heffernan
According to Think with Google research, 55% of leisure travelers take just 1 or 2 vacations a year, putting considerable thought into planning these trips. With limited vacation days, leisure travelers want to make the most of the trips they take. On the other hand, business travelers adhere to a busy schedule of mid-week flights, with different needs than people ...
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