Aliana Heffernan

Recent Posts

Employee Spotlight: Michelle Gbolumah, Product Analyst

Jun 28, 2019 Aliana Heffernan
Meet Michelle – an NYU grad, she began her career at EY, working as a tech consultant for the financial services firm. A little over two years later, Michelle made her way to Vistar Media, joining the Connected Devices team as a Product Analyst. Working on the Cortex platform, Michelle helps to improve the functionality of our supply software, while in her free time, ...
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A Fresh & Clean Approach: Digital Out-of-Home Strategies for Personal Care Marketers

Jun 27, 2019 Aliana Heffernan
Between brick-and-mortar and e-commerce, today’s retail landscape is highly fragmented. With so many options to choose from, it should come at no surprise that shoppers are frequently looking for new consumer packaged goods (CPG) brands and products to purchase. In fact, according to Vistar’s latest report with MFour, nearly half of all consumers have recently tried a new ...
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How Digital Out-of-Home Can Effectively Reach Alcohol Consumers

Jun 26, 2019 Aliana Heffernan
Digital out-of-home provides alcohol brands with an effective and proven way to reach consumers, in the real world, when and where they are making their purchasing decisions. To reach consumers, DOOH offers advanced data solutions for targeting based on demographics, lifestyle, or recent purchase behaviors – all of which are critical features when building an audience. ...
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Digital Out-of-Home Strategies for Beverage Marketers to Quench Your Thirst

Jun 25, 2019 Aliana Heffernan
As we enter the warmer months, beverage brands have already begun to ramp up their marketing efforts. While people drink soda, wine and beer all year long, Memorial Day to Labor Day offers brands the opportunity to tap into weather trends, festival and vacation season, as well as summer nostalgia. Sunny skies, the great outdoors and time spent with friends and family – ...
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The Best Medicine: Digital Out-of-Home Strategies for OTC Marketers

Jun 20, 2019 Aliana Heffernan
Consumer packaged goods (CPG) spans a huge variety of products, from groceries to personal care items. One essential category within the CPG spectrum is over-the-counter (OTC) medicines. Found primarily in pharmacies and big box stores, OTC products include things like cold medicine, allergy medicine, pain relievers, decongestants and more. But with so much competition ...
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5 Reasons Why Brands Trust Out-of-Home – And Consumers Do, Too

Jun 19, 2019 Aliana Heffernan
According to a recent study by Rapport, brands that dedicate 15% or more of their media budgets to out-of-home experience a 24% increase in brand trust and a 106% increase in perception of brand quality. But why do consumers trust OOH more than other media channels?
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Supermarket Sweep: Digital Out-of-Home Strategies for Grocery Marketers

Jun 18, 2019 Aliana Heffernan
Consumer packaged goods (CPG) encompass a wide variety of items including the boxed, wrapped, and canned products you find on grocery store shelves. From popcorn to peanut butter, chocolate to crackers, fruit pops to flaxseed, the world of food-based CPG ranges far and wide. So how can these retail brands stand out in our increasingly digital landscape?
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How CPG Brands Can Boost Campaign Performance with Digital Out-of-Home and Mobile Media

Jun 13, 2019 Aliana Heffernan
Consumer packaged goods (CPG) make up one of the largest vertical segments in the retail industry. Stretching from the snacks on grocery store shelves to the cosmetics you find in the drug store, CPG products are everywhere – and in heavy abundance. But because there are so many different brands vying for consumer attention, CPG is a challenging vertical to market. ...
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Digital Out-of-Home Media Helps Drive Grocery Pickup App Downloads

Jun 12, 2019 Aliana Heffernan
A national big box retailer was interested in driving awareness and consideration for its grocery pickup service, as well as downloads for its associated mobile app. In order to reach these goals, the brand enlisted Vistar Media to execute an impactful digital out-of-home media campaign. Leveraging Vistar’s audience targeting solutions and access to a broad variety of ...
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Employee Spotlight: Gabby Stoller, Sales Director

Jun 5, 2019 Aliana Heffernan
Meet Gabby - a powerhouse Sales Director who joined the Vistar team back in March. After several years at The New York Times, leading ad sales across several different platforms and verticals, Gabby moved on to Verve and most recently, Placed. When she’s not setting the bar for style at our New York office, Gabby works with a variety of Vistar’s agency and brand partners, ...
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