Aliana Heffernan

Recent Posts

Why Coegi Includes Digital Out-of-Home in their Media Plans Time and Again

Jan 15, 2020 Aliana Heffernan
It’s undeniable – digital out-of-home is one of the fastest growing marketing channels, with increased interest attributed to advances in programmatic technology and the availability of robust data solutions. In fact, DOOH has become such a hot topic that independent digital marketing agency Coegi has dedicated the entire month of January to educating their teams and ...
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7 Surprising Digital Out-of-Home Industry Stats

Jan 8, 2020 Aliana Heffernan
Digital out-of-home is undergoing a major transformation. From digital signage making its way into more places and spaces in our environments, to advances in data and technology providing more sophisticated ways to activate outdoor media campaigns. You could say DOOH “is like the internet of 15 years ago.” 
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Employee Spotlight: Tom, Account Manager, Publisher Solutions EMEA

Dec 21, 2019 Aliana Heffernan
Meet Tom – originally from Ivybridge, Devon in the South West of England, he graduated from the University of Plymouth with a degree in Psychology and has since lived and worked in London. Having previously worked with OpenX, Freewheel, Tubemogul and The Guardian, Tom joins us as an Account Manager for the Publisher Solutions team, based out of our London office. When ...
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Media Owner of the Month: Astral OOH

Dec 19, 2019 Aliana Heffernan
For our latest Media Owner of the Month profile, we spoke with Katherine Bialczyk, Business Development Analyst, Data and Programmatic, at Astral OOH. This Toronto, Canada-based mass media company spans the full spectrum, operating across out-of-home, television, radio and digital. And when it comes to OOH, their variety of screens is just as impressive – from billboards ...
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How to Increase the Value of Your Digital Signage

Dec 18, 2019 Aliana Heffernan
As the digital out-of-home landscape continues to expand, there is a huge opportunity for media owners to maximize the value of their digital signage. Top brands and agencies are already using DOOH to drive exposure and reach their desired audiences. As a media owner, ensuring your inventory is easily accessible can increase revenue and decrease the number of unsold slots ...
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Super Bowl TV Ads Sold Out - So Now What? DOOH Has the Answers

Dec 11, 2019 Aliana Heffernan
Super Bowl LIV is already commanding some serious ad spend – by the end of November, all TV spots on Fox Television Network had sold out. Fortunately, digital out-of-home media is still readily available, offering marketers a powerful way to reach their desired audience around this major tentpole event.  In this post, we’ve collected the 4 largest benefits digital ...
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The DOOH Facts & Figures You Need to Know

Dec 10, 2019 Aliana Heffernan
Digital out-of-home is undergoing a major transformation. From digital signage making its way into more places and spaces in our environments, to advances in data and technology providing more sophisticated ways to activate outdoor media campaigns, you could say DOOH “is like the internet of 15 years ago.” 
Read More →

Vistar Media Releases the Definitive Guide to DOOH Audience & Targeting

Dec 4, 2019 Aliana Heffernan
Today, Vistar Media releases its brand-new comprehensive guide to audience and targeting strategies for digital out-of-home.  Over the past few years, digital out-of-home has entered a new era. The ability to use data to create audiences and target consumers in the physical world means DOOH is no longer an antiquated or analogue channel. While the technology is still ...
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Employee Spotlight: Dave, Director of Platform Partnerships

Nov 26, 2019 Aliana Heffernan
Meet Dave – an upstate New Yorker now residing in Brooklyn, he found his work home at Vistar Media. After spending several years at Comcast, IPG Mediabrands and The Weather Company, Dave now sits at the helm of Platform Partnerships for Vistar. He’s responsible for building and maintaining relationships, primarily with holding companies, and educating our clients about ...
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Media Owner of the Month: Grocery TV

Nov 20, 2019 Aliana Heffernan
We recently interviewed Marlow Nickell, CEO of Grocery TV, for this month’s installation of our Media Owner of the Month series. This Austin, Texas-based out-of-home company has built a digital signage network that enables brands to engage consumers, directly at the point-of-purchase. The following is our Q&A with Marlow, where we got to learn a bit more about Grocery TV ...
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