Aliana Heffernan

Recent Posts

Vistar Media Named “Best Advertising Platform” by Street Fight Magazine

Nov 14, 2019 Aliana Heffernan
The award recognizes the increasing industry need for an integrated, programmatic platform for digital out-of-home. 
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Programmatic & Politics: Digital Out-of-Home Strategies for Voter Campaigns

Nov 6, 2019 Aliana Heffernan
In 2016, $6.5 billion was spent on the presidential and congressional elections combined. Even more staggering, congressional races alone accounted for $4 billion, compared to $3.8 billion in 2014 and under $3.7 billion in 2012. With political spending predicted to approach $10 billion in 2020, it’s clear that political advertisers will have their hands full over the ...
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Employee Spotlight: Marissa, Sr. Marketing Manager, Demand

Oct 30, 2019 Aliana Heffernan
Meet Marissa - a Long Island native, she graduated from the University of Florida and quickly started her career in the media industry. After working for several years at Vox Media and Forbes, Marissa pivoted to the world of advertising technology. As the leader of demand sales initiatives for the Marketing team at Vistar Media, her core focus is to make sure we provide ...
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Why Your Holiday Campaigns Need Digital Out-of-Home Media

Oct 23, 2019 Aliana Heffernan
As we enter the holiday season, it’s imperative for brands to make the most of each component of their omnichannel campaigns. While out-of-home has long been a part of the media mix, until recently, marketers were wary of this “difficult-to-measure” channel that required long lead times. However, with the digitization of the medium, out-of-home has transformed from an ...
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Class is Back in Session: Vistar Media Organizes School Supply Drive for Kids in Need Foundation

Oct 16, 2019 Aliana Heffernan
Last month, Vistar Media launched a company-wide initiative, partnering with the Kids in Need Foundation and their international affiliate, World Vision. Our goal was to help teachers, who were just kicking off their school year, with a three-week long fundraiser and supply drive. 
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Media Owner of the Month: Media City

Oct 10, 2019 Aliana Heffernan
In our latest Media Owner of the Month interview, we caught up with Sylvio Deluca, CEO of Media City. This Canadian out-of-home company managed some of the earliest instances of digital signage in the country and has grown their network over the years to include roadside billboards, office buildings and shopping centers. Below is our Q&A with Sylvio where learned more ...
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Why You Need To Be At New York Digital Signage Week

Oct 2, 2019 Aliana Heffernan
Can you believe that New York Digital Signage Week is less than two weeks away? This year’s NYDSW will run from Monday, October 14th to Friday October 18th, 2019. Once again, it will be a mix of free and paid events, including conferences, showcases, cocktails, open house, breakfast debates, tours and more. The Vistar Media team will be at tons of events throughout the ...
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Spark Foundry on the Value of Digital Out-of-Home

Oct 1, 2019 Aliana Heffernan
As a continuously evolving medium, digital out-of-home has experienced rapid growth as it’s been adopted by many of the largest and most innovative brands and agencies. To gain a deeper understanding of how DOOH has changed advertising, we spoke with Laura Peterson, VP of Precision Marketing at Spark Foundry. Learn how she and her team have successfully incorporated DOOH ...
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Employee Spotlight: Montana, Partner Manager, Emerging Markets

Sep 27, 2019 Aliana Heffernan
Meet Montana - a Vermont native, she graduated from Manhattan College and quickly jumped into the advertising world. After four years at GroupM, Montana was ready for a change of pace, and made her way to Vistar. She’s now a member of our Client Services team, leading emerging markets for Vistar’s international business. Recently, we sat down with Montana to learn more ...
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Media Owner of the Month: Curb

Sep 25, 2019 Aliana Heffernan
In this Media Owner of the Month profile, we chatted with Chris Polos, Vice President of Taxi Media at Curb. The last time you took a taxi, did you notice the screens inside, or did your car happen to have a digital display on the roof? Then you’ve already encountered this rapidly growing digital signage operator. Below is our Q&A with Chris where we got to know more ...
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