Aliana Heffernan

Recent Posts

How Factual & Vistar Media Bring Real-World Data to Digital-Out-of-Home

Mar 20, 2019 Aliana Heffernan
A key component to Vistar Media’s continued success is our partnerships with some of the world’s leading data providers and the robust system of third-party data we have been able to build. The combined power of third-party data and Vistar’s geospatial analysis allows us to provide true value to our brand and agency clients, that are seeking advanced audience targeting ...
Read More →

Media Owner of the Month: Lamar Advertising Company

Mar 13, 2019 Aliana Heffernan
In the latest installment of our interview series, Media Owner of the Month, we decided to catch up with Ian Dallimore, Director of Digital Growth at Lamar Advertising Company. Based out of Baton Rouge, Louisiana and well known for their expansive out-of-home inventory, Lamar has grown from a family business into a multinational company. Below is our Q&A with Ian where we ...
Read More →

3 Key Takeaways from This Year’s RampUp Conference

Mar 1, 2019 Aliana Heffernan
This year’s RampUp brought together some of the industry’s leading experts in adtech, brand marketing and data analysis. Each session provided invaluable insight to how both B2B and B2C companies are leveraging data to bring more sophisticated marketing to their customer base. Many of the sessions resonated deeply with Vistar Media’s approach to data and measurement for ...
Read More →

5 Things We're Looking Forward to at DSE 2019

Feb 27, 2019 Aliana Heffernan
We’re less than a month away from Digital Signage Expo 2019 – can you believe it? Showcasing the latest interactive technology, brand insights and software solutions, DSE is the can’t-miss digital signage event of the year. For the first time, Vistar Media will be exhibiting, so we hope you will come find us at booth 3223 to learn more about Vistar’s extensive SSP and ...
Read More →

Media Owner of the Month: Alpine Media Technology

Feb 20, 2019 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month – we were fortunate enough to speak with not just one, but two media owner networks! Recently, we chatted with Nick Haggard, Director of Sales at Alpine Media Technology. Below is ...
Read More →

Media Owner of the Month: Adspace Networks

Feb 5, 2019 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month, we spoke with Pete Miles, SVP, Ad Platform & Operations at Adspace Networks. Below is our Q&A with Pete where we got to know a little bit more about Adspace and what makes them such ...
Read More →

Vistar Media Launches Third-Party Measurement Suite with Leading Data Providers

Jan 30, 2019 Aliana Heffernan
In our newest solution for marketers, Vistar Media has launched a 3rd-party measurement suite. Partnering with the leading foot traffic measurement providers – currently, NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ – Vistar will now support marketers in applying consistent measurement methodology across media buys, including digital out-of-home. Marketers with a ...
Read More →

Digital Out-of-Home Strategies to Help Brands Make Their Mark this March Madness

Jan 29, 2019 Aliana Heffernan
TV advertising around March Madness continuously surpasses $1B and only continues to rise. In fact, a 30 second spot during the games can cost over $1M, making it one of the priciest ad buy events in television. As marketers scramble to spend their ad dollars on TV, they shouldn’t neglect other channels that have the potential to generate measurable ROI – namely, digital ...
Read More →

Cross-Channel Campaign Drives 14% Tune-In Lift for Collegiate Sports Programming

Jan 25, 2019 Aliana Heffernan
A major entertainment company wanted to drive consumers to tune-in to a nationally televised collegiate sporting event. In order to raise awareness and remind people to watch the broadcast, the brand reached out to Vistar Media to execute their campaign across digital out-of-home and mobile media. At the end of the campaign, measurements showed that the cross-screen ...
Read More →

Vistar Media Voted onto DPAA Board of Directors

Jan 17, 2019 Aliana Heffernan
Today, the DPAA announced three digital out-of-home executives have been added to the organization’s board of directors. Among the new board members are Vistar Media CEO & Co-Founder, Michael Provenzano, Astral/ Bell Media VP Sales, Debbie Drutz, and Adomni CEO, Jonathan Gudai.
Read More →