Aliana Heffernan

Recent Posts

Get Physical: Digital Out-of-Home Strategies for Health & Fitness Marketing

Jan 9, 2019 Aliana Heffernan
It’s the New Year, which means brands are hot off the holiday season push and ready to explore fresh marketing opportunities. Given consumers’ proclivity to make resolutions around health, wellness and fitness, now is the time to capitalize on this heightened interest. Whether you need to execute a campaign for athletic apparel, wearable tech, fitness equipment, dietary ...
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What’s the Deal with Real-World Retargeting?

Jan 3, 2019 Aliana Heffernan
As data has become a more significant component of audience targeting, brands have been able to execute more sophisticated marketing campaigns. For instance, marketers’ digital out-of-home campaigns now benefit from programmatic technology that allows for quick activations, when and where they need it.
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Employee Spotlight: Weiting, Software Engineer

Dec 13, 2018 Aliana Heffernan
Meet Weiting - a Drexel University grad, she began her career at Rovi and TiVo before finding her way to Vistar Media. After joining the team earlier this year, she’s taken ownership of several projects centered around improving the Vistar's supply platform. In her free time, you can find Weiting checking out newly-opened restaurants in Center City or taking her pup to ...
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Drive into Digital Out-of-Home: Strategies for Automotive Marketing

Dec 12, 2018 Aliana Heffernan
In 2017, more than $206 billion was spent on advertising in the U.S., with digital out-of-home emerging as a growing portion of that overall spend. Further, did you know that automotive dealers and services are among the top 10 spenders across marketing channels, inclusive of out-of-home?
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Barefoot Proximity Wins for Omnichannel Campaign at The Drum Search Awards

Dec 11, 2018 Aliana Heffernan
Among this year’s winners for The Drum Search Awards USA was Barefoot Proximity, who won the Best Integrated Strategy or Campaign award for for their work with the Cincinnati Children’s Hospital. Barefoot took a unique marketing approach for A Lifelong Condition Needs a Lifetime of Care, integrating traditional and digital media, to drive awareness, hospital preference ...
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Media Owner of the Month: ZOOM Media

Nov 20, 2018 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month, we spoke with Tom Link, Senior Executive Vice President Sales & Marketing, at ZOOM Media. Below is our Q&A with Tom, in which we got to know a little bit more about ZOOM Media and ...
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Employee Spotlight: Chris, Publisher Partnerships Director

Nov 19, 2018 Aliana Heffernan
Meet Chris – originally from Australia, he's joined Vistar Media in the newly appointed role of Publisher Partnerships Director. When he’s not chasing after his golden-doodle pup, Paddington, you can find Chris in our NYC office, helping to strengthen Vistar’s relationships with some of the world’s largest international media owners. We recently sat down with Chris to ...
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How to Cut through Media Clutter this Holiday Season

Nov 8, 2018 Aliana Heffernan
Can you believe that the holidays are just around the corner? According to Salesforce, 56% of consumers feel overwhelmed by the advertisements sent by retailers through email, text, and online in the lead up to the holidays. Fortunately, advances in technology and data offer brands the opportunity cut through the gifting season clutter and leverage quick activations with ...
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Vistar Media CRO Talks Data & DOOH with Cheddar

Nov 7, 2018 Aliana Heffernan
At the annual DPAA Video Everywhere Summit, hundreds of brands, agencies, tech companies, and media outlets gather to discuss trends in the out-of-home advertising landscape. This year, Vistar Media Chief Revenue Officer, Matt Schuster spoke with Cheddar to discuss how data is being used to target audiences, connecting brands with consumers in the real world. Watch the ...
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A Day in the Life of an On-the-Go Consumer

Nov 6, 2018 Aliana Heffernan
Have you ever wondered how digital out-of-home and mobile get from the brand, to a publisher, then ultimately the consumer? We’ve decided to pull back the curtain on how your campaign reaches people on the go – in the real world – from start to finish.
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