Aliana Heffernan

Recent Posts

Media Owner of the Month: Volta

Mar 11, 2020 Aliana Heffernan
In the latest installment of Vistar’s monthly interview series, we spoke with Mike Schott, SVP of Media Sales at Volta. Have you ever seen an electric car charging station? Then chances are, you’re already familiar with this fast-growing, eco-friendly company. Below is our Q&A with Mike where we got to know a little bit more about Volta and what makes them such an ...
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Topgolf Partnership with Vistar Media Skyrockets Programmatic Ad Sales

Mar 4, 2020 Aliana Heffernan
Topgolf Entertainment Group, a technology-enabled global sports entertainment brand, has become well known for its innovative approach to the driving range. Blending technology with gaming, Topgolf established its presence in the market by creating an immersive experience for golfers and non-golfers, children and adults alike. Yet despite their tech-centric venues, ...
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Employee Spotlight: Team Canada

Feb 26, 2020 Aliana Heffernan
Since entering the Canadian market, Vistar Media has been dedicated to growing our presence throughout the programmatic digital out-of-home landscape. In 2019 alone, Vistar’s Canadian team led a 211% increase in unique brands buying through the platform and 228% increase in programmatic DOOH spend. With access to more than 11,000 screens across Canada and more being added ...
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Media Owner of the Month: MaxTV

Feb 19, 2020 Aliana Heffernan
In our latest Media Owner of the Month interview, we caught up with Brett Martin, head of Business Development for Programmatic DOOH at MaxTV. This Toronto-based network offers unique access to key audiences through their interactive digital screens in residential buildings, all across Canada. Below is our Q&A with Brett where we learned more about MaxTV and what makes ...
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Why Weather-Based Campaigns Should Be In Your Brand’s Forecast

Feb 11, 2020 Aliana Heffernan
Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home.  Digital out-of-home is an intelligent marketing channel. Advertisers can both activate strategic campaigns based on a variety of data sets and change creative at a moment’s notice. From consumer movement patterns, to shopping behaviors, to local weather ...
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How Do You DOOH? Media Owners Share Screens Powered by Vistar

Feb 10, 2020 Aliana Heffernan
How do you DOOH? For a recent contest, Vistar Media reached out to our media owner partners, asking them to show us how their screens fit into – and stand out from – the overall digital out-of-home landscape. Using the hashtags #HowDoYouDOOH and #PoweredByVistar, several media owners joined in, posting some of their favorite brand campaigns of the past year. At the end of ...
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Brands Use New Tech to Extend Third-Party Data Strategies into DOOH

Feb 4, 2020 Aliana Heffernan
Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home.  While the application of data to digital out-of-home media is still relatively new, in a short period of time it’s already proven incredibly valuable to marketers. For instance, a number of innovative brands have taken their existing third-party data ...
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Employee Spotlight: Ciara, Vice President of Product

Jan 31, 2020 Aliana Heffernan
Meet Ciara – a New York City native, she began working at Vistar early in her career. Ciara started off as the company’s third employee and first Platform Engineer. In this role, Ciara helped to develop a significant portion of Vistar’s core technology. Over the course of her tenure at Vistar, Ciara has established a true product team, growing from just 2 employees to 10, ...
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4 Ways to Maintain Inventory Control While Using Programmatic DOOH

Jan 30, 2020 Aliana Heffernan
The introduction of programmatic to the digital out-of-home marketplace has brought with it a number of major advancements, helping to push the industry forward. However, while marketers are eager to adopt a more streamlined, data-driven approach to buying DOOH media, many media owners are wary of how this new technology will impact their business. These concerns ...
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How First-Party Data Is Transforming Digital Out-of-Home

Jan 29, 2020 Aliana Heffernan
Vistar Media has released a new comprehensive guide to audience and targeting strategies for digital out-of-home.  New data solutions have contributed to the steady rise of DOOH as a staple in the omnichannel media mix. Many of the leading brands and agencies, including Samsung, REI, Spark Foundry and Coegi, have adopted data-driven approaches to their DOOH activations, ...
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