5 Things We're Looking Forward to at DSE 2019

Written by Aliana Heffernan

Feb 27, 2019

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We’re less than a month away from Digital Signage Expo 2019 – can you believe it?

Showcasing the latest interactive technology, brand insights and software solutions, DSE is the can’t-miss digital signage event of the year. For the first time, Vistar Media will be exhibiting, so we hope you will come find us at booth 3223 to learn more about Vistar’s extensive SSP and infrastructure management offerings.

Check out our recap of last year's conference by David Weinfeld, Sales Director, Publisher Solutions - Behind-the-Scenes Review of DSE 2018

And while we wish we could attend every session, lunch and workshop, there’s just too much jam packed into the week! Below, we’re sharing the five things we’re most looking forward to at DSE 2019:

  1. The Digital Out-of-Home Strategy Summit - Tuesday, March 26th

    It’s the conference before the conference! The Digital Out-of-Home Strategy Summit is a day-long event offering a high-level view of the industry for brand marketers, ad agencies and network operators. Sessions will focus on the global growth and importance of DOOH media. One panel we’re particularly excited for is “Programmatic, PMP and Media Planning Tools, An Agency Perspective,” featuring Vistar’s Director, Publisher Partnerships, Chris Waterman. From 1:30 p.m.  to 2:15 p.m., the panel is set to discuss how automation is driving digital dollars to DOOH.

  2. Programmatic Beyond the Panel - Wednesday, March 27th, 9:15 a.m.

    In today’s highly connected world, many signage networks go beyond the traditional advertising platform, with assets that play an integral role in delivering unique customer experiences. At S07 - Programmatic Beyond the Panel, learn from several networks, including Topgolf and LifeFitness, that have successfully monetized their screens. Moderated by Eric Lamb, Vistar’s Director of Publisher Solutions, this session will share best practices on how to evaluate the right opportunities for your digital signage operations. Further, hear how these unconventional network operators have turned their place-based screens into programmatic revenue generators.

  3. APEX Awards Ceremony - Wednesday, March 27th, 6:00 p.m.

    Every year, the DSE APEX Awards honor hundreds of companies for their innovation, recognizing achievement in the installation of digital displays and interactive technology as well as the creation of compelling viewer content. This year, Vistar submitted on behalf of Samsung Mobile and Starcom, and together we have been named finalists in the DOOH category. We can’t wait to see who takes home the Gold, Silver, and Bronze awards in each of the digital signage categories!

  4. Emerging Trends Shifting the Digital Signage World, Thursday, March 28th, 9:30 a.m.

    One of the major reasons why people attend DSE is to learn about what is cutting edge and how they can leverage the latest digital signage strategies. This session hits the nail on the head and will discuss topics including touch-interactive, wayfinding, AR/VR integration, touch displays, beacons, projection mapping, voice technology, and facial recognition. The speakers will share how to best integrate these innovative technologies into a digital signage network.

  5. Women of Digital Signage Lunch - Thursday, March 28th, 12:00 p.m.

    Want to mingle with other seasoned DOOH pros? Or are you a digital signage newbie? Either way, the Women of Digital Signage (WDS) organization provides women in the industry with opportunities for networking, mentoring, and personal growth. At this DSE luncheon, attendees are invited to meet the 2019 Board, network with peers, and hear the latest updates for WDS.

Want to meet with a Vistar representative while you’re at DSE?

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Topics: Events, Digital Signage, Media Owner, DOOH, Cortex