Don’t Miss These 5 Things at the OOH 2019 Media Conference & Expo

May 15, 2019 Aliana Heffernan
The OOH 2019 Media Conference & Expo is an event hosted by OAAA and Geopath, bringing together key players in the outdoor advertising industry. This year’s conference will include sessions covering a wide range of topics including programmatic technology, data, analytics and more. While it’s sure to be a full few days, we wanted to share the “can’t miss” moments at this ...
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Reach the Unreachable with Digital Out-of-Home

May 8, 2019 Aliana Heffernan
In a PwC report released earlier this year, researchers found that only two out of every three U.S. households still pay for traditional TV services – a 10% decline in just two years. Yet cord cutters are just one group among the many consumers marketers struggle to reach. Today’s consumer is on-the-go, now more than ever before. As individuals go about their daily ...
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Life Fitness Launches New Digital Out-of-Home Network in Partnership with Vistar Media

May 1, 2019 Leslie Lee
Congratulations to Life Fitness Media on their network launch!
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The Great OOH Debate: Static vs. Digital

Apr 24, 2019 Aliana Heffernan
In the great out-of-home debate, you may find yourself asking, “which is better: static or digital?” However, the question isn’t as simple as which is better – because the answer is neither! Both static and digital out-of-home have proven their ability to hold their own in today’s multifaceted advertising landscape. Now, the question becomes, “for this campaign, should I ...
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Family Matters: Digital Out-of-Home Strategies for Moms, Dads & Grads Marketing

Apr 18, 2019 Aliana Heffernan
Between Valentine’s Day and Memorial Day Weekend, brands often struggle to find a single tentpole holiday to tie to their marketing campaigns. It is during this in-between time of year that people will be getting ready to celebrate Mother’s Day, graduations, and Father’s Day - also known as moms, dads and grads. Now, the question is - how do you capture such a broad group ...
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Incorporating Ad Revenue to Existing Digital Signage Experiences

Apr 11, 2019 Aliana Heffernan
Today, more and more digital signage networks are emerging from unconventional settings. Going beyond the traditional realm of advertising and content delivery, digital media assets have become an integral part of unique customer experiences. From the driving range to the gym, a variety of new networks have been able to integrate programmatic monetization. Keep reading to ...
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Media Owner of the Month: GSTV

Apr 10, 2019 Aliana Heffernan
In the latest installment of our interview series, Media Owner of the Month, we spoke with David Kovall, VP of Digital Partnerships at GSTV. Have you ever checked out the screens at the pump while filling your car’s gas tank? Then you’re already familiar with this ever-expanding network. Below is our Q&A with David where we got to know a little bit more about GSTV and ...
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Employee Spotlight: Leslie, Director of Marketing

Apr 9, 2019 Aliana Heffernan
Meet Leslie - she began her career in the public relations world after graduating from Harvard University. Shifting her focus to ad tech, Leslie is now Director of Marketing at Vistar Media. She’s responsible for the company’s overall marketing strategy, including content, events and press, as well as sales enablement across our supply and demand business. A fan of travel ...
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Preview 4 Upcoming Tech Events in Philly

Apr 3, 2019 Diane Worthington
We’re always busy in Philadelphia! The next few weeks have a (tech) stacked calendar for our Philly team, from the Women in Tech Summit to some fun meetups. As the lead technical recruiter for Vistar in the Philly area, I always enjoy when we have the opportunity to get involved in local events as well as give back to the tech community. To learn more about the happenings ...
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Taking a Look Back on DSE 2019

Apr 2, 2019 Aliana Heffernan
The dust has settled, and our team has returned from DSE 2019! We're so glad to have had the opportunity to display Vistar's technology and its capabilities this year's expo. At the Vistar Media booth, guests were able to delve into our Cortex player software, infrastructure management tools and other digital signage network solutions. Additionally, we were thrilled to ...
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