The Great OOH Debate: Static vs. Digital

Apr 24, 2019 Aliana Heffernan
In the great out-of-home debate, you may find yourself asking, “which is better: static or digital?” However, the question isn’t as simple as which is better – because the answer is neither! Both static and digital out-of-home have proven their ability to hold their own in today’s multifaceted advertising landscape. Now, the question becomes, “for this campaign, should I ...
Read More →

Family Matters: Digital Out-of-Home Strategies for Moms, Dads & Grads Marketing

Apr 18, 2019 Aliana Heffernan
Between Valentine’s Day and Memorial Day Weekend, brands often struggle to find a single tentpole holiday to tie to their marketing campaigns. It is during this in-between time of year that people will be getting ready to celebrate Mother’s Day, graduations, and Father’s Day - also known as moms, dads and grads. Now, the question is - how do you capture such a broad group ...
Read More →

Incorporating Ad Revenue to Existing Digital Signage Experiences

Apr 11, 2019 Aliana Heffernan
Today, more and more digital signage networks are emerging from unconventional settings. Going beyond the traditional realm of advertising and content delivery, digital media assets have become an integral part of unique customer experiences. From the driving range to the gym, a variety of new networks have been able to integrate programmatic monetization. Keep reading to ...
Read More →

Media Owner of the Month: GSTV

Apr 10, 2019 Aliana Heffernan
In the latest installment of our interview series, Media Owner of the Month, we spoke with David Kovall, VP of Digital Partnerships at GSTV. Have you ever checked out the screens at the pump while filling your car’s gas tank? Then you’re already familiar with this ever-expanding network. Below is our Q&A with David where we got to know a little bit more about GSTV and ...
Read More →

Employee Spotlight: Leslie, Director of Marketing

Apr 9, 2019 Aliana Heffernan
Meet Leslie - she began her career in the public relations world after graduating from Harvard University. Shifting her focus to ad tech, Leslie is now Director of Marketing at Vistar Media. She’s responsible for the company’s overall marketing strategy, including content, events and press, as well as sales enablement across our supply and demand business. A fan of travel ...
Read More →

Preview 4 Upcoming Tech Events in Philly

Apr 3, 2019 Diane Worthington
We’re always busy in Philadelphia! The next few weeks have a (tech) stacked calendar for our Philly team, from the Women in Tech Summit to some fun meetups. As the lead technical recruiter for Vistar in the Philly area, I always enjoy when we have the opportunity to get involved in local events as well as give back to the tech community. To learn more about the happenings ...
Read More →

Taking a Look Back on DSE 2019

Apr 2, 2019 Aliana Heffernan
The dust has settled, and our team has returned from DSE 2019! We're so glad to have had the opportunity to display Vistar's technology and its capabilities this year's expo. At the Vistar Media booth, guests were able to delve into our Cortex player software, infrastructure management tools and other digital signage network solutions. Additionally, we were thrilled to ...
Read More →

How Factual & Vistar Media Bring Real-World Data to Digital-Out-of-Home

Mar 20, 2019 Aliana Heffernan
A key component to Vistar Media’s continued success is our partnerships with some of the world’s leading data providers and the robust system of third-party data we have been able to build. The combined power of third-party data and Vistar’s geospatial analysis allows us to provide true value to our brand and agency clients, that are seeking advanced audience targeting ...
Read More →

Media Owner of the Month: Lamar Advertising Company

Mar 13, 2019 Aliana Heffernan
In the latest installment of our interview series, Media Owner of the Month, we decided to catch up with Ian Dallimore, Director of Digital Growth at Lamar Advertising Company. Based out of Baton Rouge, Louisiana and well known for their expansive out-of-home inventory, Lamar has grown from a family business into a multinational company. Below is our Q&A with Ian where we ...
Read More →

Programmatic 101: Why Programmatic and Digital Out-of-Home are the Perfect Pair

Mar 7, 2019 Leslie Lee
Programmatic – it’s a hot topic and one of those buzzwords that you’ve probably heard used by countless people… who may or may not actually know what it means. With a growing interest in ways technology can advance out-of-home media, many are trying to learn about “programmatic” and what it could offer to the digital out-of-home industry. To help simplify these ...
Read More →