4 Common Misconceptions Media Owners Have About Programmatic Digital Out-of-Home

Dec 6, 2018 Jordan Fraser
As digital out-of-home continues to grow, there are a number of hurdles that programmatic technology vendors must overcome before adoption is seen as a necessity rather than an option. Misconceptions abound in the DOOH industry, particularly when it comes to the perception that some media owners have about programmatic. Here are the top four misconceptions that we wanted ...
Read More →

Media Owner of the Month: ZOOM Media

Nov 20, 2018 Aliana Heffernan
In our new interview series, Media Owner of the Month, we will be featuring a different network operator and showcasing the unique digital out-of-home inventory they have to offer. This month, we spoke with Tom Link, Senior Executive Vice President Sales & Marketing, at ZOOM Media. Below is our Q&A with Tom, in which we got to know a little bit more about ZOOM Media and ...
Read More →

Employee Spotlight: Chris, Publisher Partnerships Director

Nov 19, 2018 Aliana Heffernan
Meet Chris – originally from Australia, he's joined Vistar Media in the newly appointed role of Publisher Partnerships Director. When he’s not chasing after his golden-doodle pup, Paddington, you can find Chris in our NYC office, helping to strengthen Vistar’s relationships with some of the world’s largest international media owners. We recently sat down with Chris to ...
Read More →

How to Cut through Media Clutter this Holiday Season

Nov 8, 2018 Aliana Heffernan
Can you believe that the holidays are just around the corner? According to Salesforce, 56% of consumers feel overwhelmed by the advertisements sent by retailers through email, text, and online in the lead up to the holidays. Fortunately, advances in technology and data offer brands the opportunity cut through the gifting season clutter and leverage quick activations with ...
Read More →

Vistar Media CRO Talks Data & DOOH with Cheddar

Nov 7, 2018 Aliana Heffernan
At the annual DPAA Video Everywhere Summit, hundreds of brands, agencies, tech companies, and media outlets gather to discuss trends in the out-of-home advertising landscape. This year, Vistar Media Chief Revenue Officer, Matt Schuster spoke with Cheddar to discuss how data is being used to target audiences, connecting brands with consumers in the real world. Watch the ...
Read More →

A Day in the Life of an On-the-Go Consumer

Nov 6, 2018 Aliana Heffernan
Have you ever wondered how digital out-of-home and mobile get from the brand, to a publisher, then ultimately the consumer? We’ve decided to pull back the curtain on how your campaign reaches people on the go – in the real world – from start to finish.
Read More →

Samsung Drives Consumers to Telecom Retailers with Award-Winning DOOH Campaign

Nov 1, 2018 Aliana Heffernan
For the launch of Samsung’s Galaxy S9, Starcom and Vistar Media, in partnership with LiveRamp, took an innovative approach to their digital out-of-home media activation in order to reach consumers ripe for a phone upgrade.
Read More →

Vistar Media Launches New Self-Service Mobile Suite

Oct 30, 2018 Aliana Heffernan
Vistar Media has launched a new mobile suite for self-service clients, offering marketers a range of options for their cross-screen initiatives.
Read More →

Real-World Screens that Deliver Real-Time Results

Oct 24, 2018 Aliana Heffernan
Digital out-of-home advertising — activated when and where you need it? It’s possible with today’s technology and data. Whether you need to turn around a major campaign on short notice, you have incremental budget for a last minute push, or you want to react quickly to breaking news - DOOH can deliver.  Let’s dig in on the impact you can make with quick activations of ...
Read More →

How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow

Oct 17, 2018 Eric Lamb
Originally published in CIOReview The digital signage industry is experiencing an exciting growth period at the moment, with the rising interest in “smart city” projects and a resurgence of advertiser interest in out-of-home. The digital out-of-home (DOOH) market is projected to reach $26.2 Billion by 2023, largely driven by significant changes in all three of the major ...
Read More →