Vistar CEO Among This Year’s Digital Signage Federation Council Leadership

Sep 21, 2018 Aliana Heffernan
Vistar Media CEO and Co-Founder, Michael Provenzano, has been named to this year’s Digital Global Digital Out-of-Home Council Leadership by the Digital Signage Federation. Michael is thrilled to be participating on behalf of Vistar and is excited to be helping the organization continue their mission to bridge the gap between marketers and media owners, while developing ...
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Vistar Media Named One of Entrepreneur’s Top Company Cultures

Sep 18, 2018 Aliana Heffernan
Vistar Media is pleased to announce we have been ranked 30th in the midsize business category on Entrepreneur's Top Company Cultures list, surveyed by Energage.
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Employee Spotlight: Scott, Sales Director, Canada

Sep 13, 2018 Aliana Heffernan
Meet Scott - a Toronto native who joined Vistar Media just over a year ago to lead our sales efforts in Canada. After working in-house for groups like Yahoo, Microsoft, and TubeMogul, Scott took the leap from digital strategy to digital out-of-home advertising. He’s focused primarily on introducing marketers and media owners to the Vistar platform as well as building ...
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Prime Yourself on the Potential of Programmatic Digital Out-of-Home

Sep 5, 2018 Aliana Heffernan
A question we often hear is, why digital out-of-home? The answer to that begins with the consumer journey. Continue reading to get a high-level overview of this powerful marketing channel.
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Employee Spotlight: Hamza & Neha, Connected Devices

Aug 29, 2018 Aliana Heffernan
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A Deep Dive into Vistar's Ad Server

Aug 22, 2018 Marissa Bernstein
Let’s hone in on the engine behind Vistar’s DOOH marketplace: the Ad Server.
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Vistar’s Full-Stack Solution for Media Owners

Aug 15, 2018 Aliana Heffernan
Since Vistar’s inception in 2012, we’ve provided media owners a variety of solutions, designed with their unique set of needs in mind. From the Vistar Ad Server to our digital signage software suite, Cortex, we have created ways for media owners to make the most of their DOOH assets. Here are the three primary ways you can partner with Vistar to monetize unsold inventory, ...
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Food for Thought: DOOH Strategies for Restaurant Marketing

Aug 8, 2018 Marissa Bernstein
Restaurants are constantly evaluating their marketing strategies to remain top-of-mind among rising competition. As the variety of marketing channels increases, it’s essential for restaurant marketers to find solutions that meet their unique challenges and put consumers in seats at the table. Digital out-of-home advertising offers brands a powerful platform for reaching ...
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Anime & Analytics: An Unexpected Connection to Career Development

Aug 1, 2018 Aliana Heffernan
By Eugenie Chen, Director of Analytics
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DOOH Drives a Healthy +10% Sales Lift for an OTC Immune Booster

Jul 26, 2018 Aliana Heffernan
A well known over-the-counter immune booster wanted to drive consideration, purchase intent and sales of their product across multiple markets. The brand worked with Vistar Media to launch a digital out-of-home media campaign around “germ hub” locations.
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