How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow

Oct 17, 2018 Eric Lamb
Originally published in CIOReview The digital signage industry is experiencing an exciting growth period at the moment, with the rising interest in “smart city” projects and a resurgence of advertiser interest in out-of-home. The digital out-of-home (DOOH) market is projected to reach $26.2 Billion by 2023, largely driven by significant changes in all three of the major ...
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How Digital Out-of-Home Fits Into the Advertising Week Mix

Oct 11, 2018 Aliana Heffernan
As digital out-of-home continues its trajectory as the fastest growing marketing channel, it has also emerged as a prime topic of discussion at Advertising Week. At last week’s conference, a number of sessions featured industry leaders across out-of-home, including our friends at Adspace, Captivate, Clear Channel Outdoor, GSTV and OUTFRONT Media, as well as the DPAA and ...
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Employee Spotlight: David, Sales Director, Publisher Solutions

Oct 4, 2018 Aliana Heffernan
Meet David - a seasoned vet of the digital out-of-home industry who plays a critical role in growing Vistar Media’s supply-side business. After working at a variety of digital signage organizations including The Preset Group, Obscura Digital, Screach, and most recently, The Rail Media, David has become an evangelist for Vistar’s suite of media owner solutions. From ...
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Catch Vistar, Live at MMA Innovate

Sep 26, 2018 Aliana Heffernan
Join Vistar Media at MMA Innovate, where we’ll be presenting “Reaching Customers Beyond the Screen into the Physical World.” Our VP of US National Sales, Lucy Markowitz, will be joined on stage by Joe Bologna, Director of Display at PMX Agency, where they will discuss how mobile location data has transformed out-of-home media from a top-of-funnel media channel to ...
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Vistar CEO Among This Year’s Digital Signage Federation Council Leadership

Sep 21, 2018 Aliana Heffernan
Vistar Media CEO and Co-Founder, Michael Provenzano, has been named to this year’s Digital Global Digital Out-of-Home Council Leadership by the Digital Signage Federation. Michael is thrilled to be participating on behalf of Vistar and is excited to be helping the organization continue their mission to bridge the gap between marketers and media owners, while developing ...
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Vistar Media Named One of Entrepreneur’s Top Company Cultures

Sep 18, 2018 Aliana Heffernan
Vistar Media is pleased to announce we have been ranked 30th in the midsize business category on Entrepreneur's Top Company Cultures list, surveyed by Energage.
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Employee Spotlight: Scott, Sales Director, Canada

Sep 13, 2018 Aliana Heffernan
Meet Scott - a Toronto native who joined Vistar Media just over a year ago to lead our sales efforts in Canada. After working in-house for groups like Yahoo, Microsoft, and TubeMogul, Scott took the leap from digital strategy to digital out-of-home advertising. He’s focused primarily on introducing marketers and media owners to the Vistar platform as well as building ...
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Prime Yourself on the Potential of Programmatic Digital Out-of-Home

Sep 5, 2018 Aliana Heffernan
A question we often hear is, why digital out-of-home? The answer to that begins with the consumer journey. Continue reading to get a high-level overview of this powerful marketing channel.
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Employee Spotlight: Hamza & Neha, Connected Devices

Aug 29, 2018 Aliana Heffernan
 
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A Deep Dive into Vistar's Ad Server

Aug 22, 2018 Marissa Bernstein
Let’s hone in on the engine behind Vistar’s DOOH marketplace: the Ad Server.
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